B2B E‑Commerce
Integrated
B2B E‑Commerce
Integrated
The Untold Perspective of IT Leaders
Listen to the voices of IT. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.
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Episode 36
B2B Marketplaces: Growth, Trends, and Strategies: Helena Strahl, Waye Digital
B2B marketplaces have grown their popularity in the global e-commerce scene. But is joining a marketplace a good idea for you and your business? And if so, how do you make sure that you are going about it the right way?
In this episode, Arno is joined once again by B2B e-commerce expert and digital consultant, Helena Strahl from Waye Digital. With over a decade of experience in e-commerce, she gives her take on current marketplace trends while assessing its growth and rise in popularity. With various examples, she explains why product complexity and viability matter, and the ins and outs of quotations and pricing strategies.
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Helena Strahl and Arno Ham discuss the pros and cons of joining a B2B marketplace and how to handle complex product data.
Maintaining good customer relations is critical in the world of B2B e-commerce. But how can you ensure that you maintain credibility and trust, all while serving a range of customers, each with a unique set of needs and expectations?
Hear the thrilling account of Martignetti's remarkable launch day and the secrets behind its resounding success.
Tune in now to discover how this transition saved them from missing an $11,000 sale made by a customer on a Sunday evening!
Join Arno in an illuminating conversation with Frank Quezada, the Managing Director of Dextra, a renowned Microsoft Dynamics 365 partner based in the Dominican Republic.
Accomplished e-commerce professional Derek Schroeder shares practical tips and strategies for driving change in B2B companies.
With over 20 years of experience in e-commerce, Jason Greenwood has identified the sweet spot for B2B e-commerce and its growth potential.
Eshanka Kodituwakku, an e-commerce consultant at Sana Commerce, will guide you through the eight crucial steps of the process.
EPR integration can be a game-changer in resolving data-related issues, prioritizing B2B concerns, expanding market reach, and more.
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The host: Arno Ham
Arno Ham, the Chief Technology Officer of Sana Commerce, started his e-commerce career over 15 years ago and has led (B2B) projects for customers like Heineken and AkzoNobel.
Arno has contributed to Sana Commerce’s development since 2008 and manages all aspects of the product.