B2B E‑Commerce Integrated
The Untold Perspective of IT Leaders
Listen to the voices of IT. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.
Episode 36
B2B Marketplaces: Growth, Trends, and Strategies: Helena Strahl, Waye Digital
B2B marketplaces have grown their popularity in the global e-commerce scene. But is joining a marketplace a good idea for you and your business? And if so, how do you make sure that you are going about it the right way?
In this episode, Arno is joined once again by B2B e-commerce expert and digital consultant, Helena Strahl from Waye Digital. With over a decade of experience in e-commerce, she gives her take on current marketplace trends while assessing its growth and rise in popularity. With various examples, she explains why product complexity and viability matter, and the ins and outs of quotations and pricing strategies.
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The host: Arno Ham
Arno Ham, the Chief Technology Officer of Sana Commerce, started his e-commerce career over 15 years ago and has led (B2B) projects for customers like Heineken and AkzoNobel.
Arno has contributed to Sana Commerce’s development since 2008 and manages all aspects of the product.
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