The full episode is available on Spotify, Apple, and Google podcasts.
How E-commerce Generated an $11,000 Sale for Arizona Fireplaces
In this episode, Arno talks with Greg Lewis, the Director of IT at Arizona Fireplaces, about the company's remarkable transition from traditional sales to a digital platform. Greg's love for the state of Arizona, nurtured during his SAP consultation work, led him to join the company to lead its digital transformation.
Selling fireplaces is a complex puzzle, with countless variations and dimensions to consider for customers. By shifting from limited showroom sales to a comprehensive online presence, Arizona Fireplaces improved both internal efficiency and customer experience. Tune in now to discover how this transition saved them from missing an $11,000 sale made by a customer on a Sunday evening!
B2B E‑Commerce Integrated
The Untold Perspective of IT Leaders
Listen to the voices of IT in 2023. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.
Take a walk in an IT Leader’s shoes
See what thousands of IT Leaders across the globe had to say about their biggest struggles with e-commerce and how it impacts the business.