At Smart Manufacturing Week 2025, over 13,000 manufacturing professionals came together at NEC Birmingham to turn transformation talk into action. The focus: leadership, integration, and culture, not just tools.

Join us as we take a look back at SHIFT 2025 in Denver, where industry conversations came alive—covering AI pilots, hybrid sales models, and values-added services. Explore real-world strategies that are transforming how distributors compete and thrive.

“We saved 2,000 hours on 20,000 orders.” That was how Ravensburger Team Lead, Platform Management, Maximilian Maucher summed up the shift to B2B self-service – powered by Sana Commerce. 
Do the math: 2,000 hours is 83 days – nearly three months.
Think about what you and your business could do with 83 extra days in a year.  
At Emerce 2025, Ravensburger and Sana Commerce partnered up to deliver a session on digital transformation in practice.  

IRX B2B Zone 2025 spotlighted the next era of B2B commerce, where integration, automation, and customer-centricity take the lead. From digitizing legacy sales to scaling personalized experiences, this year’s event proved that B2B is no longer playing catch-up, it’s setting the pace.

Sana Commerce CMO Sharon Forder sat down with Alliant Power CEO Houmon Kashanipour to discuss how businesses can bridge the B2B buyer generational gap while remaining relevant as digital natives become increasingly ascendant. Take a look at their insights and discoveries.

Four data-backed sales moves that turn first-time B2B buyers into loyal, long-term partners.

How do you get started with e-commerce? Follow our e-commerce project 10-step plan for a successful B2B e-commerce implementation.

When 66% of all purchases are completed by mobile, sellers cannot afford for a majority of all mobile checkout processes to end in abandonment.  

Guesswork doesn’t cut it in B2B sales. Track these nine KPIs to pinpoint bottlenecks, sharpen your approach, and grow revenue.