Race to Digitalization: Accelerating Growth with AI
September 14, 2026
BMW M Driving Experience, The Netherlands
Join a select group of digital leaders, eCommerce innovators, and manufacturing executives for an invitation-only event combining strategic discussions on AI-driven transformation with a high-performance BMW driving experience.
Hosted by Sana Commerce, Tweakwise, and inriver, this event brings together industry leaders to explore how organizations can accelerate their digital transformation journey while building meaningful peer connections.
What to Expect
Digital transformation is no longer optional. Organizations face increasing pressure to modernize customer experiences, streamline operations, and unlock the value of AI across their business.
- Exchange insights with fellow digital leaders
- Explore the role of AI in digital transformation
- Discuss real-world challenges and opportunities in manufacturing and B2B commerce
- Learn from peer experiences in a vendor-neutral environment
- Network with senior decision-makers from leading organizations
- Experience the thrill of BMW M Performance driving activities
Participate in interactive roundtable sessions designed to encourage open dialogue and knowledge sharing.
Topics may include:
- AI-powered customer experiences
- Building scalable digital commerce ecosystems
- Data, product information, and personalization strategies
- Driving operational efficiency through automation
- Overcoming barriers to digital transformation
Final discussion topics will be tailored to attendee interests to ensure maximum relevance and value.
Following the executive discussions, participants will take part in a professionally guided BMW M Driving Experience.
J-Turn Challenge
Master one of the most iconic driving maneuvers. Drive in reverse before executing a controlled 180-degree spin and accelerating away with precision.
Drifting Experience
Learn vehicle control techniques on BMW's dedicated drifting circuit under the guidance of experienced instructors.
BMW M Slalom Competition
Put your skills to the test in a timed slalom challenge using a BMW M model. The fastest drivers will earn exclusive prizes and bragging rights.
| Time | Activity |
|---|---|
| 11:00 – 11:30 | Registration & Networking |
| 11:30 – 12:30 | Executive Roundtable Discussions |
| 12:30 – 13:30 | Networking Lunch and Learn |
| 13:30 – 14:00 | Welcome & Event Introduction |
| 14:00 – 17:00 | BMW M Driving Experience |
| 17:00 onwards | Awards, Drinks & Networking Reception |
Agenda subject to final refinement.
- Digital Transformation Leaders
- CIOs & IT Directors
- eCommerce Leaders
- Digital Commerce Directors
- Manufacturing Executives
- Innovation Leaders
- Operations & Customer Experience Leaders
Attendance is limited to ensure high-quality discussions and networking opportunities.
Meet the Hosts
Meet the Hosts
Meet the experts from Sana Commerce, inriver, and Tweakwise who will guide the conversations, facilitate the roundtables, and share their experience in helping organizations accelerate digital transformation.
Sales Director | Sana Commerce
Advises manufacturers and distributors on accelerating digital transformation and eCommerce success.
Account Executive - Sales | Sana Commerce
Works with manufacturers and distributors across Europe to accelerate digital transformation and drive B2B eCommerce growth.
Partner Manager | Tweakwise
Builds strategic partnerships that accelerate digital commerce initiatives and innovation.
Strategic Partnerships & eCommerce Growth | Tweakwise
Helps B2B businesses improve product discovery, personalization, and digital growth.
Head of Sales & Marketing | Tweakwise
Guides businesses in creating smarter search experiences and delivering measurable commercial impact.
EMEA Field & Partner Marketing Manager | inriver
Helps manufacturers and distributors unlock growth through better product information and digital experiences.
