increased from 10 to 300 per week
Discover how Story Fresh managed to increase its weekly orders from 10 to 300 with the help of ERP integrated e-commerce.
increased from 10 to 300 per week
efficiency and reduced error rate
When a large distributor Story Fresh worked with, shut its doors on short notice. The company knew it needed to find an online solution to the problem, and fast. Story Fresh had previously only been taking 10-12 daily orders. But it now had to think of ways it could easily interact with customers and take over 300 or more daily orders. Story Fresh concluded that a web store would be the perfect solution.
A large distributor we worked with shut its doors with just a 2 weeks’ notice. We still wanted to supply our end customers but now there were over 300 customers instead of 10 distributors. We had to figure out how to communicate with our customers efficiently, and how to take 100+ daily orders and invoicing. That’s when we knew we needed an e-commerce system. Sana Commerce was the ideal solution to fix our problem in a short amount of time.Nathan Story | Automation Engineer at Story Fresh
“We considered a custom-built web store. But we had little time to get everything up and running. So, we felt that Sana Commerce’s ERP integrated out-of-the-box platform had all the features we were looking for and with it, we were able to get our web store up and running quickly”, says Nathan Story, Automation Engineer at Story Fresh.
“All-in-all the implementation process was great. I was able to do the Sana University training program in my own time. It was easy to understand how it worked. Sana had good out-of-the-box functionality and it didn’t take me long to understand it, implement it and train some of my staff on how to use it,” says Story.
Sana Commerce enables us to better service our customers. They can now order 24/7, see live pricing and review their order history. From a data entry perspective, Sana is excellent. We can now take a lot more orders, and it still saves us time. We now even take orders later in the day and still fulfill these because all the data entry is automated.Nathan Story | Automation Engineer at Story Fresh
Thinking about getting started with e-commerce? Here is some advice from Story Fresh: “If you’re thinking about e-commerce then just start with it! With e-commerce you can reach more customers, for us it’s opened so many doors. For Story Fresh, it’s only been a positive experience. The web store only shows each customer the relevant products from our range, so it keeps it really simple on the customer end and our end – making sure everyone orders the right product and receives the right product every time,” says Story.
“E-commerce will be immensely valuable moving forward. A lot of our customers have been shut down, but there is still a high demand for our products. We now need to find ways to reach new consumers and e-commerce will play a vital role in this period. I think we need to figure out how to shift to a B2C, D2C approach and I think e-commerce is going to be integral to achieve this,” says Story.
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