B2B E-commerce for Manufacturing Companies

“With Sana Commerce, we’ve reclaimed valuable time for our sales team to focus on higher-value tasks, while providing our partners with an intuitive spare parts ordering system. Without Sana Commerce, our market reach would be limited. It’s not just a platform; it’s our key to finding the right sales channels and informing our dealers.”

Peter Jäger, Head of Project & Process Management at PALFINGER

See how manufacturers like you

drive scalable growth.

International technology and engineering company, Palfinger, chose Sana Commerce to solve multilevel distribution challenges and simplify the B2B e-commerce experience.

“With Sana Commerce, we’ve reclaimed valuable time for our sales team to focus on higher-value tasks, while providing our partners with an intuitive spare parts ordering system. Without Sana Commerce, our market reach would be limited. It’s not just a platform; it’s our key to finding the right sales channels and informing our dealers.”

Peter Jäger, Head of Project & Process Management at PALFINGER

80%

adoption rate

85%

customer satisfaction

200%

increase in user accounts

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Contiweb is a global leader in the development, production, and sales of state-of-the-art web-fed auxiliaries for a wide range of commercial packaging and label printing applications. Their innovative solutions for web offset web inkjet packaging and converting and finishing are built to order for their customers, ensuring excellent quality, reliability, and cost-efficiency.

Contiweb automated its order process to save valuable team time.

Rik

Streamlined

Order process

24/7

Global support

Online visibility

and Brand awareness

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K-Rain® Manufacturing swapped a high-maintenance Magento (now Adobe) e-commerce solution for a personalized commerce experience powered by Sana Commerce.

Emily Pelosi, Digital Marketing Manager Consultant at K-Rain

100%

increase in web traffic

25%

jump in sales

70%

of traffic is now inbound

Read about K-Rain

“The number of customers ordering via the online store has grown at a steady rate. We have seen a shift in the order intake channel from manual processing via telephone, mail and fax to the web store (about 15%).”

Sophie Fischer | Project Management After Sales at HOBART

15%

more online orders

690

online orders per month

Accurate

B2B buyer data

Engineered for B2B manufacturing.

Simplify product sourcing

Empower buyers to source complex parts quickly and confidently.

Simplify complex product selection using Exploded View and Bill of Materials (BOM) to facilitate accurate assembly identification and configuration with Product Grouping.

Control product visibility and pricing by customer or partner using Customer-Specific Assortments to manage channel conflicts.

Accelerate on-site ordering by enabling technicians and service teams to identify items fast with Mobile Barcode Scanning.

Achieve flawless order accuracy

Build buyer confidence by displaying accurate product data and pricing, every single time.

Ensure 100% data accuracy using real-time sync to pull critical information from your inventory and pricing.

Ensure consistency and efficiency by integrating the web store across your ecosystem, such as your PIM and other relevant systems.

Meet enterprise security and compliance standards with NGWAF, ISO 14001, and SOC 2 readiness, providing peace of mind to buyers and internal teams.

Save time through B2B self-service

Streamline complex purchasing processes and eliminate manual work for both your buyers and your internal teams.

Give B2B buyers full control with the My Account Dashboard to manage their orders, track shipments, and access invoices 24/7.

Automate recurring orders with Subscriptions and offer smart, automated alternatives for out-of-stock items using Product Substitutes to prevent order delays.

Keep production moving by giving buyers the tools to source and order critical items on their own.

Make data actionable

Unlock clear, guided insights to make smarter commercial decisions.

Use Advanced Analytics to track buyer behavior, identify trends, and make informed commercial decisions that improve ROI.

Gain a 360-degree view of the customer journey by uniting online and offline sales data: a unique insight you won't find on any other platform.