An Exclusive BMW M driving experience for executive digital leaders steering digital transformation
An Exclusive BMW M driving experience
for executive digital leaders steering digital transformation
Join us for an invitation only executive experience designed for C suite executives, senior digital leaders, and manufacturing decision makers.
Why attend?
Why attend?
Step away from the day to day and join a select group of industry leaders for strategic discussions and an exceptional experience.
Connect with senior leaders shaping the industry, and explore AI's strategic impact alongside peers who face the same decisions you do. Exchange executive perspectives, build relationships that last well beyond the day, and close it out behind the wheel of BMW M Performance.
Claim your spot
at the table
Precision, performance and
leadership
Hosted by Sana Commerce, Tweakwise, and inriver, the day pairs executive discussions on AI, digital commerce, and business growth with an exclusive BMW M Driving Experience, creating a unique setting to connect with industry peers and experience world class engineering firsthand.
14th of September 2026
BMW M Driving Experience, The Netherlands
Executive Round Table
discussions
No two leadership teams face the same challenges. That's why our executive roundtables are shaped by the priorities of the leaders in the room.
Facilitated by industry experts, each discussion focuses on the challenges and opportunities that matter most.
Key themes include:
- AI driven customer experiences
- Connected digital commerce strategies
- Product information and personalization
- Intelligent automation and operational excellence
- Scaling digital transformation
BMW M Driving Experience
BMW M Driving Experience
Following the executive sessions, step behind the wheel for an unforgettable BMW M Driving Experience, led by professional BMW instructors. Put precision, control, and performance to the test through a series of exhilarating driving challenges.
J Turn Challenge
Perfect one of BMW M's most iconic driving maneuvers.
Drifting Experience
Experience precision handling on BMW's dedicated drifting circuit.
BMW M Slalom Competition
Compete against fellow executives in a timed slalom challenge.
Join a fast-paced, hands-on LEGO workshop where strategy meets action.
Join a fast-paced, hands-on LEGO workshop where strategy meets action.
What you will learn:
- How your commerce ecosystem performs under pressure
- Where digital distance creates friction
- How connected systems improve performance
- Insights from our latest Forrester backed research
- How to simplify complexity and scale
Meet the hosts
Meet the hosts
Meet the experts from Sana Commerce, inriver, and Tweakwise who will guide the conversations, facilitate the roundtables, and share their experience in helping organizations accelerate digital transformation.
Sales Director | Sana Commerce
Advises manufacturers and distributors on accelerating digital transformation and eCommerce success.
Account Executive - Sales | Sana Commerce
Works with manufacturers and distributors across Europe to accelerate digital transformation and drive B2B eCommerce growth.
Head of Sales & Marketing | Tweakwise
Guides businesses in creating smarter search experiences and delivering measurable commercial impact.
Partner Manager | Tweakwise
Builds strategic partnerships that accelerate digital commerce initiatives and innovation.
Sr. Partner Manager EMEA | Inriver
Drives strategic partner growth across EMEA to expand product data management reach.
Build it. Race it. See where it breaks.
Build it. Race it. See where it breaks.
- Build a working B2B race car from ERP, integrations, buyer experience, and operations.
- Put it to the test and watch where the gaps slow you down.
- See how digital distance forms, and what it costs your business.
