Brian Plackis Cheng joins Sana Commerce as Chief Executive Officer

Your store reads directly from your ERP: pricing, inventory, and order data are all displayed in real time.

Buyers see the same facts your team does, so orders are right the first time and ship faster.

Design seamless journeys that put control in the hands of the buyer.

With self-service tools and personalized experiences, you can build the loyalty that turns first-time buyers into lasting partners.

Move beyond static reporting. With real-time ERP data and guided analytics, you can make faster, smarter decisions to improve ROI and find new growth opportunities.

Your store reads directly from your ERP: pricing, inventory, and order data are all displayed in real time.

Buyers see the same facts your team does, so orders are right the first time and ship faster.

Design seamless journeys that put control in the hands of the buyer.

With self-service tools and personalized experiences, you can build the loyalty that turns first-time buyers into lasting partners.

Move beyond static reporting. With real-time ERP data and guided analytics, you can make faster, smarter decisions to improve ROI and find new growth opportunities.

Rotterdam, The Netherlands, April 2026 - Sana Commerce announces the appointment of Brian Plackis Cheng as Chief Executive Officer. He will lead the company into its next phase of growth, focused on advancing connected commerce for manufacturers and distributors.

Brian, originally from the US, brings more than 25 years of experience building technology companies across the United States and Europe. He has led organizations through periods of significant growth, including IPOs and acquisitions.

“Sana Commerce has a clear and compelling vision on how B2B commerce should work,” said Plackis Cheng. “By anchoring digital commerce in the ERP and connecting it across the broader ecosystem, we help customers operate from a single source of truth. That creates clarity and confidence for both buyers and sellers. Working with our global team to strengthen customer and partner relationships, we will help our customers fully leverage digital commerce as a key growth driver.”

Sana Commerce Board member, Michiel Schipperus, commented: “Given Brian’s track record successfully scaling technology companies, we are confident he will accelerate Sana’s vision and strengthen our position in connected commerce, ensuring value for our customers and partners.”

Under Brian’s leadership, Sana Commerce will continue to deliver on its vision to create the future of connected commerce. The company remains focused on simplifying B2B commerce complexity, connecting digital journeys, and providing intelligent guidance that helps buyers and sellers grow. By unifying ERP data, systems, and customer touchpoints, Sana Commerce enables businesses to reduce manual work, remove friction, and build stronger, more reliable relationships with their customers.