B2B E-commerce Videos 

Watch expert-led videos that explore key B2B ecommerce topics, product capabilities, and real-time ERP integration. Learn how Sana Commerce helps businesses deliver faster, more reliable online experiences.

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Sana Connect 2025
36 minutes The future of B2B | Shift from operational benefit to growth motion

How does a product vision become a real-world win? Hear both sides of the story as our CPO, Dimitra, along with guest customer speakers Fabian Lutz, Chief Digital Officer, JENSEN-GROUP and Ashely Anne Ronan, E-commerce Manager at Nord-Lock Group. They’ll discuss the practical journey of implementing strategy and driving growth.

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Sana Connect 2025
23 minutes Customers | Drive buyer, seller dynamics

Fabian Lutz, Chief Digital Officer, JENSEN-GROUP and Ashely Anne Ronan, E-commerce Manager at Nord-Lock Group discuss the practical journey of implementing strategy and driving growth.

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Sana Connect 2025
40 minutes Guest Speaker | How to embrace what’s next

What’s really happening in the B2B commerce market? Emily lives in the data. As a lead analyst for Forrester, she evaluates commerce technology every day. She’ll provide a clear, data-backed view of the trends that matter, so you can separate the signal from the noise.

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Why personalisation is hard for B2B
25 minutes Why personalisation is hard for B2B. Jason Hein

Discover how to significantly increase conversions and profitability in your online business through an optimized user experience, improved search functionality and online merchandising strategies. Uncover insights from Paul van Renselaar on how the solutions of Tweakwise boosts your revenue and elevates your online business.

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