45 min read

Ep. 22: How Automation Enables Customer Convenience for Manufacturing E-commerce Success

Listen to episode 22, where B2B e-commerce coach Curt Anderson has great, optimistic advice for anyone starting an e-commerce project.

How Automation Enables Customer Convenience for 
Manufacturing E-commerce Success

Curt Anderson is a popular e-commerce coach for manufacturers in the US and he has great, optimistic advice for anyone starting an e-commerce project. In this episode, Arno and Curt chat about institutional resistance manufacturers often face when beginning with e-commerce, how to tackle large projects in phases, and most importantly, why being solution focused is better than being product focused.

Listen to the full episode to hear Curt's take on:

  • How automation is key in making online sales easier because it helps prioritize customer convenience
  • Why digital self-service allows B2B businesses reach more customers and convert more sales
  • Why small investments can still have a big impact in the face of tough economic times

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The Untold Perspective of IT Leaders

Listen to the voices of IT in 2022. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.

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