10 min read

Ep. 36: B2B Marketplaces: Growth, Trends, and Strategies: Helena Strahl, Waye Digital

Helena Strahl and Arno Ham discuss the pros and cons of joining a B2B marketplace and how to handle complex product data.

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B2B marketplaces have grown their popularity in the global e-commerce scene. But is joining a marketplace a good idea for you and your business? And if so, how do you make sure that you are going about it the right way?

In this episode, Arno is joined once again by B2B e-commerce expert and digital consultant, Helena Strahl from Waye Digital. With over a decade of experience in e-commerce, she gives her take on current marketplace trends while assessing its growth and rise in popularity. With various examples, she explains why product complexity and viability matter, and the ins and outs of quotations and pricing strategies.

Tune in to learn about:

  • How to overcome the challenges of venturing into the marketplace
  • What you need to know about technology and marketplace integration
  • Why entering the marketplace is only advisable when your company’s base is strongly set

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Listen to the voices of IT in 2022. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.

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