For most manufacturers, the scenario is familiar: you’re aware a metal tube in your stock works best when combined with a metal ring you also sell, and you want your customers to be conscious of it too. Yet when it comes to adding the metal rings direct to cart, things get complicated: your customers are unable to customize order quantities, or are unclear on which products might be most relevant to them.
This is why it becomes so important to showcase related products on your B2B web store. It’s a classic way to boost average order value by enticing customers with products you know will add value, or suggesting alternatives when their first choice is out of stock.
However, the standard related product features in many e-commerce platforms are often limited and inflexible. You might be able to choose products you want to encourage highlighting (such as during a product launch, or due to internal sales strategy), but your customers are unable to add them straight to their cart. Or if they can, they might not be able to customize quantities, or types.
That’s where Sana Commerce Cloud’s new Advanced Related Products feature steps in. Now, the way you present product recommendations to your customers is convenient, highly customizable, and perfect for cross-sell and up-sell opportunities.
Solving the product recommendation puzzle
In the past, displaying related products often meant a rigid list, pulled directly from your ERP, with limited control over where and how they appeared on your product detail page (PDP). Customers might be redirected to a different landing page instead of being able to add something straight to their cart, or view information that is irrelevant to them, but simply pulling through because it is a popular product combination by volume.
Furthermore, there was no easy way to group different types of related products, such as accessories, spare parts, or alternatives, making it harder for your customers to find what they needed.
Plus, the lack of a clear call-to-action (like an “Add to Cart” button) meant missed opportunities to drive conversions.
The Sana Commerce Cloud solution: Flexibility and control
We understand the frustration of a rigid product suggestion functionality, especially when that rigidity causes poor online sales performance.
That’s why we developed Advanced Related Products to give you the flexibility and control needed to create compelling product recommendations that drive sales.
With Advanced Related Products, you can:
Choose your layout: Showcase related products in a visually appealing carousel or an easy-to-scan table view, optimized for B2B buyers.
Customize your display: Select which types of related products to show and where to display them on the PDP.
Drive action: Include clear calls-to-action, like “Add to Cart” buttons, to make it easy for customers to purchase.
Show relevant information: Display product-specific details like color, size, or unit of measure, right next to the related product suggestion.
Practical benefits for your business
These new capabilities translate into tangible results for your B2B e-commerce business:
Increased revenue: Make it easier for customers to discover and purchase related products, boosting your average order value.
Improved user experience: Guide your customers to the right products faster, enhancing their overall shopping experience.
Reduced customization: Say goodbye to complex customizations. Our out-of-the-box feature provides the flexibility you need to tailor your product recommendations without the hassle.
How to get started with Advanced Related Products:
Update Sana Commerce Cloud: Ensure you’re using the latest version of Sana Commerce Cloud (1.87 or higher).
Access Sana Admin: Log in to your Sana Admin panel.
Navigate to Content Elements: Go to the Setup section and select Page Elements & Messages.
Add the Content Element: Locate the “Advanced Related Products” content element and add it to your desired product detail page template.
Configure your preferences: Customize the layout (carousel or table), select the relation types to display, and choose additional product attributes to showcase.
That’s it! You’re now ready to provide your customers with enhanced product recommendations that drive engagement and sales.
Take your product recommendations to the next level
Ready to unleash the full potential of product recommendations on your B2B web store?
Give your customers the information and tools they need to make informed purchasing decisions, and watch your sales soar.
