Picture this: You’ve spent weeks planning the perfect promotion, only to see lackluster results. Customers are missing out on deals, abandoning carts, and leaving money on the table. Sound familiar?
You’re not alone. Many B2B businesses struggle with the complexities of discount management and ensuring customers actually use the discounts you offer.
Combining customer-specific pricing with B2B Promotions: An inclusive way to discount
As a B2B seller with hundreds if not thousands of pricing agreements, you want to keep these discounts automatically applied during online orders. But what about promotional discount codes that help you finish your inventory and make space for your new products? Or the seasonal holiday you want to participate with by organizing a marketing campaign?
Say hello to B2B Promotions, a game-changing solution from Sana Commerce Cloud that simplifies promotional discount creation, application, and redemption. All besides the exiting sales agreements you made with customers. It’s designed to address the pain points you’re likely experiencing, like:
Limited discount options: Existing discounts don’t always cut it in the competitive B2B landscape.
Forgotten or missed discounts: Customers often overlook discount codes, leading to lost sales due to a lack of incentive.
Unclear savings: Discounts that aren’t clearly displayed can cause confusion and cart abandonment.
Key features of B2B Promotions
Ready to see how B2B Promotions can impact your pricing strategy? Here’s a closer look at the features that make it a must-have for any B2B web store:
Flexible rule builder: Create customized discounts with ease, using a new, intuitive interface. Set minimum purchase requirements, target specific customer segments, and activate customers to hunt products in your online store so they won’t miss out on marketing discounts.
Automatic discounts: Let the system do the work! Activate discounts so they are applied automatically at checkout when conditions are met – for instance, if there is a cart value greater than a certain amount, ensuring no customer misses out.
Product discounts (coming soon): Apply discounts to specific products or product sets for even more targeted promotions, this works best if you want to upsell a specific product line or get rid of old inventory.
Buy X, get Y discounts (coming soon): Create flexible “Buy X, Get Y” promotions to drive larger purchases and promote product cross-sell or upsell.
Real-world benefits for your business
B2B Promotions isn’t just about features; it’s about tangible results. Here’s what you can expect:
Higher conversion rates: Make it easy for customers to redeem discounts in combination with their sales agreement pricing and watch your conversions soar.
Happier customers: Customers love feeling valued. Automatic discounts and clear savings enhance their experience and build loyalty.
Reduced cart abandonment: Remove barriers to purchase by making discounts more visible and automatic.
B2B Promotions: More than just discounts
B2B Promotions are about meeting your customers’ expectations. Did you know that 41% of B2B buyers expect to see their agreed-upon promotion rules automatically applied in the web store? B2B Promotions delivers on that promise, ensuring a seamless and personalized shopping experience.
By streamlining your promotion process, you’ll save valuable time and resources. Automatic discounts eliminate manual intervention, freeing up your team to focus on strategic initiatives. Clear and prominent display of discounts reduces customer confusion and builds trust.
The result? Happier customers, increased sales, and a healthier bottom line. B2B Promotions is more than a tool – it’s a strategic advantage in the competitive B2B landscape.
Applying B2B promotions in Sana Commerce Cloud: Your step-by-step guide
Ready to unleash the power of B2B Promotions on your web store? It’s easier than you might think. Here’s how to set it up and start creating those irresistible deals:
For web store managers:
Navigate to discounts: In Sana Admin, head over to the “Sales” section and click on “Discounts.” You’ll find a revamped overview of all your promotions.
Quick view: Want a closer look at a specific discount? Hover over the “advanced rules” icon to see a summary – no need to open a separate page.
Create a new promotion: Click on “Create discount” to launch the new rule builder. You’ll find the settings organized logically, making it a breeze to configure your promotion.
Automatic or manual? Choose between a traditional discount code that customers enter manually or an automatic discount that applies when specific conditions are met.
Name your discount: Give your promotion a catchy name so it’s easy to identify.
For buyers:
Fill your cart: Browse your web store and add the products you want to purchase.
Head to checkout: When you’re ready, navigate to the basket page.
Apply a discount code (if applicable): If you have a discount code, simply enter it in the clearly marked field.
Automatic discounts: If you’re eligible for an automatic discount, it will be applied automatically. You’ll see the discount name and the amount you’re saving right in your basket summary.
Simple, right? With Sana Commerce Cloud’s B2B Promotions, creating and applying discounts is a breeze, both for you and your customers.
Take your web store to the next level
If you’re ready to ditch the headaches of manual discount management and start seeing real results, B2B Promotions is the answer. It’s included in Pro and Advanced Sana Commerce Cloud packages, so there are no extra costs to worry about.
With B2B Promotions, you’re not just offering discounts; you’re creating a customer-centric experience that fosters loyalty and drives revenue.
