Export products to marketplaces
To truly capture demand, you’ll need to sell beyond your own web store. SCC allow you to export detailed product information to marketplaces like eBay, Amazon and Google.
39 e-commerce features to captivate your clients
These are the e-commerce features that make the difference, specifically for B2B companies. From powerful search capabilities to immediate insight into complete account history, here’s an overview of the power and versatility you need to exceed customer expectations.
That’s where Sana Commerce Cloud (SCC) comes in. A SaaS solution that integrates directly with your ERP, you can harness the full potential an e-commerce channel can offer to a B2B organization.
There’s a lot to take in, so we’ve broken the long list down into six categories.
Easy-to-navigate product catalogs
A web store can be much more than just an online product catalog — but you have to get the foundation right for your web store to succeed.
Execute regional webstores efficiently
Your web store’s engagement is tied closely to content relevance. With an ERP-integrated solution like SCC, you only need to define product assignments once and in one place: your ERP system.
Enable seamless search
Conquer large catalogs with faceted search. With SCC, your customers should be able to filter results using product attributes as defined in your ERP to quickly find their ideal product.
Group complex orders for purchase ease
Make purchasing complex products simple for your clients. SCC makes it easy to combine individual items into a single sellable unit.
Keep data management simple
Integrated e-commerce leverages your ERP’s master database in your web store and ensures all newly created online records (such as orders) are instantly available in your ERP.
Rich, real-time product information
What’s better than easy-to-find product information? The answer: easy-to-find product information that’s always up to date, without your web store overwhelming your ERP system.
Highlight pertinent product information
B2B buyers require detailed information to complete a purchase – often, product information can make or break whether someone makes it to checkout. SCC makes it easy to use custom fields in your ERP to perfect your product information.
Provide accurate price calculations with units of measure
Our seamless ERP integration means units of measure are automatically incorporated and used in your web store. The result? Optimal pricing accuracy.
Display inventory availability in real-time
Accurate information is an essential component of superior customer experiences. Leverage a single database in your web store to ensure all newly created online records (such as orders) are instantly available to you.
“With Sana Commerce’s software, the intelligence of the ERP system is automatically implemented in the web store. This allows us to prevent modifications in our ERP system from showing up in our web store too late, or perhaps not showing up at all. This means the customer always has reliable, real-time information.”
Marcel de Groot | General Manager at Exalto Read more
Sana Commerce stood out because of how it’s layered on top of our Microsoft Dynamics ERP, to the point that it’s almost part of Dynamics AX. [Getting the right data to our web store] doesn’t require a push; it’s calling directly into our ERP. That, and the pricing made sense, so Sana Commerce was the right fit for us.
Bryan Belanger | VP of Technology at Ideal ProteinIntegrated
with Microsoft Dynamics AXUX
optimized3,000+
businesses serviced
Complex pricing rules made simple
From order line discounts to customer-specific pricing: integrated e-commerce software uses pricing logic as defined in your ERP, so your web store can offer your clients the best deal.
Always display accurate pricing
SCC uses pricing data directly from your ERP. Whether they visit your web store or speak with your sales reps, your clients will always get the right price.
Offer special pricing online
With an integrated e-commerce solution, customer-specific pricing calculations take place in your ERP and are therefore always accurate.
Show the better deal with tier pricing
Our integrated web stores let you use tier pricing as a default pricing option. Clients can immediately see if they’re better off buying in bulk.
Automatically charge for fees and associated costs
There’s nothing worse than unpleasant surprises in the form of additional fees. Service charges, fuel charges, deposits, packaging costs, insurance, environmental taxes, disposal fees — SCC web stores can account for everything.
Display real-time sales tax calculations
Seamless integration means Sana Commerce web stores display the complex sales tax calculation carried out by your ERP in real time.
Discover the features
Time to see what these e-commerce features look like in action.
Learn more about integrated e-commerce for Microsoft Dynamics, Microsoft Dynamics 365, SAP and SAP Business One.
E-commerce for Microsoft Dynamics
Sana Commerce uses the existing data and logic stored in your Microsoft Dynamics or Microsoft Dynamics 365 ERP, making your ERP and e-commerce work as one. The results? Your customers benefit from a convenient, reliable and constantly evolving online experience.
E-commerce for SAP
Sana Commerce eliminates system silos by making your SAP or SAP Business One ERP and e-commerce work as one. This guarantees a convenient and reliable experience for your customers, and gives you the agility to quickly respond to their evolving needs.
Online order processing
A sleek web store isn’t enough for a great online shopping experience: you also need flawless order processing.
Accuracy and fast turnaround with real-time orders
For customers to be incentivized to buy online, they need a seamless process. Integration between SCC and your ERP means orders are processed immediately, not during a scheduled sync.
Keep data clean with real-time data validation
Our integrated e-commerce software’s order validation process only uses rules in line with your ERP, modeled to match your business-specific processes.
Provide customized payment conditions
Use your ERP logic to determine the payment conditions and options available to your clients online. (Note: this can depend on your ERP functionality.)
Display real-time shopping cart calculations
Give clients a complete overview of their order total. Sana Commerce’s transparent, accurate checkout process boosts conversion and reduces your workload.
Incorporate standard quote request (RFQ) processes
With a Sana Commerce web store, your clients can request quotes online. Better yet: You can also accept and deliver price quotes via the web store.
Display custom orders and comments
Our e-commerce software features bi-directional comment functionality: You can add order comments via your ERP, and clients can add them via the web store.
Use dynamic billing and shipping addresses
Multiple shipping or billing addresses are a norm for B2B transactions. SCC web stores ensure shipping and delivery conditions are automatically adjusted.
Display real-time shipping costs
Sana Commerce’s seamless integration means online order costs are calculated dynamically in your ERP and immediately displayed in your web store.
Assure customers of order flexibility
Haven’t processed an order in your back office yet? Then clients can still edit their order via the web store. (This e-commerce feature can be disabled.)
Provide easy access to order history for reordering
Yes, even orders placed through other channels. With SCC’s advanced B2B e-commerce features, your clients can order with minimal clicks and effort.
Determine order origin with order number ranges
Sana Commerce uses your ERP system to store order information, and it can access order number ranges used by your ERP directly to make order origin clear.
Keep clients informed with order tracking
ERP systems can automatically manage the order tracking process, and an ERP-integrated web store can display these tracking details online in real time.
Provide customers with complete account history
An ERP-integrated web store lets you offer clients a fully searchable and printable document lifecycle, from quote to order to invoice.
Facilitate streamlined product returns
With a SCC web store, your clients can simply select what they want to return, indicate the reason and add any comments to create a return merchandise authorization (RMA).
Superior customer service
Struggling to follow up on all your clients? It’s a good problem to have, for sure — but a problem all the same.
An efficient e-commerce channel can help empower both clients and sales reps.
Provide a perfectly localized web store experience
Your client’s location, as registered in your ERP, determines their web store experience. The right language, tax rates and currency calculations let them shop with ease.
Create client-specific product catalogs
If you use client-specific catalogs in your ERP system, you can also use them in your SCC web store to ensure that your clients only see products relevant to them.
Manage your client’s portfolio
Logged in sales reps can see their client list, select a customer and view the web store as if that client is logged in — including order history and unique client logic.
Efficiently manage client information
Tax liability, address formats — ERP systems have logic that validates this kind of data, and Sana Commerce is powerful enough to leverage it. The result? Fully automated client data maintenance.
Get insightful sales reports
Your ERP generates sales reports for sales orders, shipments, invoices and more. SCC lets customers download printable PDFs of these documents.
Enable online payments
Merchants using SCC’s powerful B2B e-commerce features can accept payments on open invoices directly from their web store. What could be easier?
Provide product manuals and documentation online
Manage vital product documents like manuals in your ERP and make them available in your web store — and add URLs to the records.
Personalized e-commerce marketing
From consumer web stores to online sales portals for professional buyers: personalization is the name of the game. And we offer plenty of e-commerce features geared towards delivering just that.
Create personalized content based on ERP data
Use the client information you’ve already stored in your ERP system to personalize web store content and target a specific client segment for optimal effectiveness.
Personalize email marketing
You can use web store data to tailor your marketing emails to specific client interests and needs.
Offer convenience through predictive ordering
Our AI-driven predictive ordering e-commerce feature generates suggestions based on your client’s online and offline order history.
Leverage web store data
Supercharge your sales strategy. Combine web store behavior data with actual ordering info for better strategic insights with SCI.
Display related products for cross-selling and upselling
Product out of stock? Client looking for an accessory or upgrade? SCC uses product relationships from your ERP to display related items on product pages.
