Scaling Internationally with a
Fast, Reliable E-Commerce Solution
Scaling Internationally with a
Fast, Reliable E-Commerce Solution
How JENSEN-GROUP successfully replatformed 15 webstores, accelerating global expansion with Sana Commerce.
About
JENSEN-GROUP
About
JENSEN-GROUP
Focus
Global supplier of industrial laundry solutions across Europe, the US, and Australia.
Products
120,000+ high efficiency parts and machines for hospitality, healthcare, industry and government.
Company size
2,000+ employees.
What Success Looks Like
with Sana Commerce
What Success Looks Like
with Sana Commerce
Managing Multi-Market Operations
with Diverse Customer Needs
Operating globally with 15 regional hubs, the JENSEN-GROUP required a solution that could handle complex B2B sales structures while delivering a seamless customer experience. Their business model required balancing multiple factors, including product assortment, pricing structures, and regional logistics, all of which added significant operational complexity.
Key
Complexities
Extensive Product Catalog
Over 120,000 spare parts, but only around 6,000 are frequently ordered. Managing this inventory across multiple warehouses required real-time synchronization to prevent stockouts and inefficiencies.
Multi-Warehouse & Drop-Shipping Model
Some regional offices operated with local stock, while others depended on drop-shipping from central production facilities, making visibility into inventory levels critical.
Localized Pricing & Language Support
Each market had distinct pricing models, requiring ERP-synced, customer-specific pricing while supporting multiple languages.
Diverse Customer Base
Serving independent laundries, hotel chains, and government institutions meant accommodating different purchasing workflows, from self-service transactions to formal quote-based procurement.
Cross-Border Logistics
Customers expected fast and reliable delivery, even when products were sourced from different locations. Ensuring accurate estimated delivery times required seamless coordination between multiple warehouses.
Outdated Processes
Slowing Down Digital Growth
Outdated Processes
Slowing Down Digital Growth
JENSEN-GROUP specializes in providing industrial laundry solutions worldwide, serving clients in large-scale laundry operations serving the hospitality and healthcare business as well as industrial companies. However, their existing e-commerce system was creating more challenges than solutions. The platform lacked essential B2B capabilities, requiring extensive custom development just to support basic functionalities.
Key Challenges:
Slow & Unreliable Platform
Poor performance and frequent downtime frustrated customers, leading to a preference for email and phone orders over online purchasing.
Cumbersome Customer Experience
Customers couldn’t easily modify orders, generate quotes.
Scalability Issues
Each of their 15 webstores operated as a standalone entity, leading to inefficiencies in management and maintenance.
Fabian Lutz
Chief Digital Officer at JENSEN-GROUP
30%
23%
15
Fabian Lutz
Chief Digital Officer at JENSEN-GROUP
30%
23%
15
With Sana Commerce, we finally have a system that works out of the box, saving us from endless custom development and ongoing fixes.
Fabian Lutz
Chief Digital Officer at JENSEN-GROUP
Managing multiple webstores
with Sana Commerce
After evaluating various e-commerce solutions, JENSEN-GROUP chose Sana Commerce for its seamless ERP integration and robust B2B capabilities. The out-of-the-box mobile-friendly design ensured customers could place orders effortlessly from any device, supporting global adoption.
- ERP-Integrated Pricing & Inventory: Real-time synchronization ensures accurate data across all 15 webstores.
Automated Quoting & Order Processing: Customers, particularly government laundries, can generate quotes without contacting sales representatives. - Automated tracking of orders: JENSEN-GROUP can provide their customers with real-time tracking of shipped packages, with a dedicated tracking landing Page
- Scalable & Standardized Webstores: A copy-paste rollout approach allowed rapid deployment across regions while ensuring localized adjustments.
- Seamless Multi-User & Role-Based Access: Supporting different customer account types, ensuring the right users see the right products and pricing.
- Out-of-the-box interface to Axapta and D365
Launching Multiple Webstores
in Record time
Launching Multiple Webstores
in Record time
The impact of Sana Commerce was immediate. JENSEN-GROUP was able to launch 15 webstores in just 9 months, achieving quicker time to value with a platform that supported rapid international expansion. The improved platform performance led to increased customer adoption and more efficient order processing. The reliability and speed of the platform encouraged customers to transition from phone and email orders to using the webstore, significantly boosting digital adoption rates.
Enabling Instant Pricing &
Stock Updates with Global Scalability
The out-of-the-box interface with Axapta and D365 was a game-changer for Jensen Group, enabling rapid scalability across multiple markets. With no performance issues handling 120,000+ products and real-time updates, they could efficiently launch and maintain 15 webstores without the need for extensive IT support.
This seamless integration meant that product information, pricing, and inventory levels were always up to date, ensuring a consistent and reliable experience for customers worldwide. By eliminating manual processes and reducing system complexity, Jensen Group could focus on business growth rather than ongoing platform maintenance.
Before moving to Sana, our customers were frustrated because of the slow performance and absence of essential features in Dynamicweb, leading them to continue ordering via email or phone. Now, with everything working out-of-the-box, the customer experience has significantly improved.
Fabian Lutz, Chief Digital Officer at JENSEN-GROUP
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- Always In sync with real-time data.
- Deliver a seamless self-service experience that builds loyalty.
- Fuel growth with analytics that uncover trends and maximize ROI.
