Labelmaster's Digital Commerce Evolution to Enabling B2B Efficiency

The company’s nuanced pricing, featuring tiered discounts and quantity break prices, demands a seamless online experience for accurate pricing presentation. Making web store adoption efficient becomes crucial as it connects the dots between standard retail prices and personalized rates. When negotiating terms, it’s all about setting up a tiered pricing structure, this calls for streamlined workflows to confirm orders and manage those multi-tiered approval processes seamlessly.

Managing multiple warehouse locations adds another layer of complexity for Labelmaster. Meticulous back-end management is essential due to factors like product selection, customer ship-to locations, and shipping rate calculations. Dealing with various distribution layers requires informed purchasing decisions to ensure customer satisfaction in terms of price, availability, and shipping rates.

Being in a marketplace further complicates Labelmaster’s operations, as the company not only sells its products but also acts as a drop ship reseller. Challenges arise when shipping rates and availability remain uncertain, occasionally leading to orders being placed on hold until resolution. In this scenario, customers may find their orders paused, causing potential frustration due to uncertainties in shipping rates and availability.

Labelmaster deals with some intricate products that come with various features in their pricing strategy. To keep things organized, each product solution gets its unique item number. This setup allows customization for specific product groups through a Configure, Price, Quote (CPQ) system. This CPQ system isn’t just quietly working backstage – it actively simplifies the product lineup and empowers customers to configure products right on the webstore.

Labelmaster strategically ensures compliance with hazmat rules by transparently presenting product descriptions and specifications on their web store. Beyond transactions, Labelmaster emphasizes customer education, actively engaging in hazmat regulations training sessions. This proactive approach helps customers stay informed about regulatory changes and ensures they have the necessary knowledge to navigate hazmat shipping requirements effectively.

Personalized landing pages play a crucial role in presenting tailored product displays, which simplifies the purchasing process for individual customers. The combination of Perfion PIM and e-commerce serves as a unified data source for their extensive product catalog, ensuring streamlined shopping experiences and comprehensive product information access for customers. 

The integration of CMXL and OCI punchout with e-commerce adds an innovative dimension, facilitating seamless connections between procurement systems and Labelmaster’s platform. 

Since May 2023, Labelmaster has welcomed 4,000 new shop accounts, with a 25% surge in website traffic compared to 2022. Despite economic challenges impacting revenue and order count, the platform demonstrated noteworthy overall growth.

The UN number-based product configurator and customized landing pages proved instrumental, generating over $240,000 in revenue. The success underscores the platforms’ ability to handle complex product assortments, with the Product Catalog Synchronization feature.

Through strategic SEO optimization, Labelmaster achieved remarkable success with products like Easy Cut Box Cutter knives. Prior to Sana Commerce, sales for these items were $100 per month. However, post-optimization with Sana, they secured a top-five ranking in searches, propelling sales to an impressive $5000 per month.

Post-migration to Sana Commerce Cloud (SCC), Labelmaster experienced an impressive 42% surge in sales, specifically for products originating from their second location. The platform’s capability to seamlessly manage multiple warehouse operations played a pivotal role in achieving this remarkable sales surge, with shipments arriving 2-4 days faster near alternate delivery warehouses.

Daily order processing soared by 50%, achieved with 20% fewer staff. The impactful automation features, including Automated Ordering and Replenishment, played a pivotal role in enhancing the operational efficiency of Labelmaster’s Sales Team and Customer Success.

Streamlined Order Fulfillment empowered Labelmaster’s team to focus on value-added tasks, enabling them to process more web orders than ever before.

A notable outcome post-migration was the 50% reduction in checkout step load times, contributing to a smoother and more efficient purchasing process. This enhancement aligns with Labelmaster’s commitment to customer satisfaction and reflects positively on the platform’s user-centric design.