Learn how Labelmaster reduced time spent on data management by 33%.

  • For 50+ years, Labelmaster has been the go-to source for companies that need to navigate and comply with the ever-changing regulations that govern dangerous goods and hazardous materials.
  • Has a comprehensive offering of industry-leading software, products and services.


data management time reduction


years B2B e-commerce experience


integration of all

The challenge

Disconnected systems and difficult data management

Labelmaster was an early adopter of e-commerce, first selling online more than 10 years ago. The systems they originally put in place were standalone, heavily customized, and no longer cutting edge.

Labelmaster found themselves operating out of 16 different databases and several systems. They wanted a more comprehensive overview of what was going on with the business internally, and a better way to manage product details.

The solution

A single source of truth

Thanks to the combination of Microsoft Dynamics and Sana Commerce, Labelmaster was able to achieve 100% integration of all databases and systems. The new setup let the company cut time spent on data management by a third. It also helped improve order processing: now they no longer need to modify or rekey data, Labelmaster has been able to reduce overhead costs.

It soon became apparent that Sana ticked all the right boxes. “A single centralized data storage, responsive design, the right price point, seamless integration—all these things made it the right solution.” Indeed, it was the integration that made Sana stand out for Domus.

The results

More efficient business

Implementing Sana Commerce, Microsoft Dynamics and supporting add-ons has helped Labelmaster become a much more efficient business and take the complexity out of dangerous goods transportation. How? By providing clients with an engaging web portal that lets them search for products, services and software.

Labelmaster started selling online to meet customer demands. By updating their systems, they are able to keep up with changing customer expectations and remain a valued partner to their clients, while also benefiting from increased efficiency, better transparency and stronger analytics.

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