As market demands evolved, we faced the challenge of displaying our multi-level distribution network effectively in our e-commerce solution. We were intensely focused on refining user and business partner management, recognizing it as the backbone of our user identification process.
Peter Jäger
Head of Project & Process Management at PALFINGER
Designed for
long-term growth
Aftermarket buyers expect easy access to spare parts, alternatives, and the full Bill of Materials (BOM), whenever and wherever they need it.
Sana delivers this through real-time ERP data, visual part identification, and customer-specific storefronts that reduce downtime and eliminate back-and-forth.
Built for machinery
manufacturers
and OEMs
Built for machinery
manufacturers
and OEMs
Sana Commerce Cloud is a real-time B2B e-commerce platform purpose-built for machinery manufacturers and OEMs. By connecting directly to your ERP, Sana keeps spare-parts data, pricing, availability, and customer-specific agreements accurate across every transaction, so your aftermarket runs smoothly at scale.
Engineered to solve
aftermarket sales complexities
Sana Commerce Cloud is the only real-time B2B commerce platform purpose-built for machinery manufacturers and OEMs, engineered to transform how you sell and scale aftermarket spare parts. It integrates directly to your ERP and surrounding applications to keep spare-parts data, pricing, availability, orders, and customer-specific agreements accurate across every transaction - but that’s just the first gear.
Live ERP sync keeps parts moving
Connect your ERP data across CRM, PIM, DAM, and CAD for consistent operations. Ensure accurate pricing, availability, and delivery timelines for every spare part — across quotes, carts, and orders.
Accurate automation without middleware
Automatically update catalogs and pricing, and send orders straight into your ERP accurately. Reduce errors and free up your teams to focus on uptime and service.
Guided part discovery prevents costly errors
Help buyers find the correct parts and reduce common misorders using Exploded Views, BOMs, and Guided Product Finder — even for complex assemblies.
Scalable architecture drives aftermarket growth
Manage growing install bases, catalogs, and regions while delivering customer-specific assortments and pricing. Sana Commerce is designed to scale as you grow.
B2B commerce is complex
Sana’s powerful features make it simple
B2B commerce is complex
Sana’s powerful features make it simple
Manufacturers operate in complex environments - multiple systems, global teams, evolving buyer expectations. But complexity doesn’t have to reach your customer. By connecting ERP, CRM, PIM, and commerce in real time, Sana Commerce eliminates digital distance and delivers the clarity, accuracy, and confidence modern B2B buyers expect.
Visual part identification with Exploded Views & BOMs
Show tailored product catalogs for every buyer
On-site ordering with mobile barcode scanning
24/7 self-service account management
Proven results for
machinery manufacturers
Proven results for
machinery manufacturers
From accurate VIN installation identification numbers to easy batch replenishment, we’re here to give manufacturers everything they need to reduce downtime and keep their B2B customers informed.
Turn manufacturing challenges
into competitive advantage
Turn manufacturing challenges
into competitive advantage
- Recover lost revenue from third-party and grey markets
- Build stronger customer relationships with accurate data
- Deliver a modern, self-service buying experience