Transforming Aftermarket Sales 
with Sana Commerce Cloud

In the highly technical and customer-driven aftermarket diesel engine industry, Alliant Power faces unique challenges that demand precision, efficiency, and adaptability. As a trusted distributor and remanufacturer of fuel injection components, their success hinges on meeting the diverse and complex needs of their customers while ensuring smooth operations.

Let’s delve into the intricacies of Alliant Power’s operations from both a channel and product perspective:

• Core Charges
  Alliant Power’s remanufacturing model involves core charges—deposits for parts that customers return for remanufacturing. Tracking these charges accurately, with different rates for various customers, required custom ERP and web platform integrations.
• Multi-Warehouse Operations
  Customers expect real-time visibility into inventory across multiple warehouses. To meet this need, Alliant Power implemented a custom feature allowing customers to view stock across locations or submit part-finding requests when unavailable. They now process 2,000 such requests monthly, keeping customers within their ecosystem.
• Diverse Pricing Models
  Managing 50 unique pricing tiers for different customer segments required seamless real-time synchronization with their ERP. Any discrepancies could erode customer trust, making precision essential.

Our ERP switchover was not going well—we were a year over our planned timeline and double the budget. On top of that, the Magento website was slow, pricing didn’t update as it should, orders got stuck, and customers couldn’t even view their placed orders.

Nicole Tucker, Senior Director - Business Development & Connectivity

• Expansive Catalog
  With 390,000 SKUs, Alliant Power offers a vast range of highly specific parts. Ensuring customers can find the correct part is critical to avoid costly downtime.
• Cross-Referencing for Accuracy
  An extensive cross-referencing system over 4.5 million entries links part numbers to multiple OEMs and applications, streamlining product discovery for customers.

The ability for customers to go in, see their documents, and access all the information they need on their own has been a game changer. It’s allowed us to focus on higher-value tasks while giving them more control over their experience.

Nicole Tucker, Senior Director - Business Development & Connectivity

As a key player in the aftermarket industry, Alliant Power faced challenges that demanded precision and efficiency. Their outdated e-commerce platform couldn’t keep up with the complexity of managing remanufactured parts, core charges, and a wide range of specialized products. The old system lacked product information, photos, and dynamic functionality, making it static and less engaging for customers while adding extra manual work for the team.

When they moved to Magento, the problems only grew worse. Online orders plummeted from 60% to 25%, and the system struggled to handle the unique needs of their business. It became clear they needed a platform capable of managing these complexities while providing a faster, more reliable experience for their customers.

In search of a more powerful and efficient B2B e-commerce solution, Alliant Power found the perfect match with Sana Commerce. Unlike other platforms, Sana stood out for its seamless integration with their Microsoft Dynamics NAV ERP, ensuring real-time data synchronization and smooth operations—a crucial need for the complex aftermarket industry. The ease of setup and user-friendly interface were key factors that made Sana Commerce the ideal choice for Alliant Power, enabling them to streamline their operations and better serve their customers.

The number one feature was that the majority of the data was stored in the ERP. We had so many problems with data getting out of sync before, and pricing accuracy is critical because if customers can’t trust your pricing, they can’t trust you.

Nicole Tucker, Senior Director - Business Development & Connectivity