Building Trust with Real-Time Data
With Sana Commerce Cloud
Building Trust with Real-Time Data
With Sana Commerce Cloud
How Attach2 Limited Avoided Delays and Minimized Errors for Efficient Growth
About
Attach2 Limited
About
Attach2 Limited
Focus
Manufacturer and supplier of excavator attachments.
Products
10,000+ durable excavator attachments and parts that are build for strength, precision, and maximum efficiency.
Company size
100 employees.
What Success Looks Like
with Sana Commerce
What Success Looks Like
with Sana Commerce
With Sana Commerce Cloud, Attach2 launched an MVP web store in just three weeks, quickly realizing value from the platform and setting the foundation for long-term digital growth. This rapid implementation not only minimized delays but also demonstrated the power of starting with an MVP to drive immediate value.
Attach2 Limited’s Mission to
Streamline Complex Sales Processes
Attach2 Limited’s Mission to
Streamline Complex Sales Processes
Staying ahead in their competitive market requires more than just excellent products, it demands operational efficiency and customer-centric solutions.
Attach2 Limited’s growth ambitions were hindered by complexities that many B2B businesses face. Let’s explore these complexities from both a channel and product perspective:
Tailored Pricing for Every Customer
Attach2 operates with a highly complex pricing structure, customized based on contracts, volume discounts, and individual agreements. Ensuring real-time accuracy for each customer’s unique pricing was a critical challenge that traditional manual processes couldn’t meet.
Complex Assemblies with Multiple Components
Attach2’s product catalog of 2,800 items includes assemblies that depend on multiple components being available simultaneously. Real-time stock visibility for these components was essential to prevent delays and ensure customers could trust the availability of their orders.
Global Customer Base, Diverse Needs
Serving customers across New Zealand, Australia, and beyond meant accommodating varying preferences for quoting, order fulfillment, and delivery expectations. This added another layer of complexity to Attach2’s operations.
Mitchell Suckling
CTO HG Group
7%
21.1 Hours
Grow
Outdated Processes
in a Modern Marketplace
In the construction and demolition industry, Attach2 Limited delivers precision-engineered excavator attachments to customers worldwide. However, Attach2’s reliance on manual processes created roadblocks that limited their ability to scale effectively.
Tasks like updating pricing, processing orders, and managing inquiries consumed significant time, slowing down both internal operations and customer service.
Key
Challenges
Real-Time Pricing and Inventory Visibility
Customers needed instant access to accurate pricing and stock data to avoid delays.
Customer Self-Service
Empowering customers to manage quotes, orders, and inquiries independently was critical to reducing manual workloads.
Scalable Growth
Attach2 needed a system that could seamlessly onboard large accounts while preparing for expansion to smaller customers.
Sana Commerce stood out because of its out-of-the-box functionality and tight connection with Business Central, making pricing, product assortments, and order availability seamless.
Mitchell Suckling
CTO HG Group
![A2C_Homepage_2[1]](/sites/default/files/styles/full_width/public/media_import/A2C_Homepage_21.png?itok=2LVmBsgW "A2C_Homepage_2[1]")
How Attach2 Limited
Transformed Operations
with Sana Commerce Cloud
Attach2 sought an e-commerce solution that could provide a seamless, customer-centric experience while integrating directly with Business Central. Their key objectives included:
- Accurate Pricing and Inventory Visibility: Ensuring customers received real-time stock updates and contract-specific pricing.
- Enhanced Sales Efficiency: Equipping sales agents with a centralized platform for quoting and order management.
- Scalable Implementation: Rolling out the platform in phases, starting with their most valuable customers before expanding adoption through self-service tools and training resources.
Streamlining operations and
boosting growth
21.1 Hours Saved Monthly
The automation of quoting, order processing, and customer inquiries freed up the customer support team to focus on more strategic tasks. Previously, these tasks consumed substantial time due to manual processes.
Enhanced Customer Confidence
Real-time visibility of product availability, particularly for assembly components, gave customers the assurance they needed to place orders without hesitation.
Phased Adoption Success
By starting with eight key customers, Attach2 was able to refine its onboarding process before scaling to smaller accounts. The use of video-based training further accelerated adoption, particularly for customers with smaller teams.
Improved Operational Efficiency
By transitioning 6.9%% of order inquiries, freight requests, and quotes to the web store, Attach2 reduced the workload on its customer service team and minimized errors.
Scalability for Future Growth
The success of the web store enabled Attach2 to consider larger markets and new contracts, using the platform as a value-added proposition during negotiations.
Personalized Pricing and
Real-Time Availability
A standout feature of the Sana Commerce Cloud platform was its ability to seamlessly integrate personalized pricing and real-time product availability into Attach2’s operations. This feature addressed Attach2’s need for precision and transparency in managing its complex pricing structures and stock levels, directly tied to its Microsoft Dynamics Business Central ERP.
With customers expecting tailored pricing and instant stock updates, Attach2 faced challenges in maintaining accuracy across its diverse product catalog and multi-tiered customer agreements. Manual processes previously led to delays, inconsistencies, and a higher risk of errors.
This feature not only improved customer satisfaction but also enhanced operational efficiency.
![A2Connect_Product_2[1]](/sites/default/files/styles/full_width/public/media_import/A2Connect_Product_21.png?itok=aXnUz28I "A2Connect_Product_2[1]")
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