Drive B2B
web store adoption

people working on computer building a b2b web store

Empower your buyers and increase your B2B web store adoption rates with self-service tools and a fully personalized customer experience.

Happy businessmen talking to their colleagues on a meeting in the office

Bring your web store adoption 
to the next level

Secure your investment and set up your customers for success. Sana Commerce Cloud provides the tools to automate workflows and support self-service buying. Our convenient and personalized platform attracts new customers and encourages repeat orders online.

  • Retain customers by setting them up for success. Create account logic, offer secure login, and roll out effective onboarding campaigns.
  • Optimize customer experience with self-service and personalization to increase adoption.
  • Increase revenue through upsell and cross-sell marketing campaigns, turning first-time buyers into loyal customers.
Learn more about our B2B solution

Set your customers up 
for success

Once you’ve built your web store, your next challenge is to onboard your customers to a new way of buying or to a new platform. Sana Commerce Cloud has various functionalities to set your customers up for success.

creation
Account creation

Import your customer list to easily create web store accounts in a few clicks or give them the autonomy to create an account themselves (with or without validation required).

Subscriptions: Anticipate buyer needs
Account roles

Set user roles and permissions to manage access and ensure a secure and reliable buying process.

linking
Account linking

Link multiple user accounts to one customer account to adapt to diverse needs and requirements.

impersonation
Account impersonation

Impersonate an account to give your sales team the opportunity to support, guide or place an order on behalf of the customer.

security
Account security

Guarantee a secure and fast login with Single Sign On (SSO) and Two-Factor Authentication (2FA).

trageting
Account targeting

Prepare the go-live of your web store by exporting customer lists and sending targeted email campaigns via 3rd party plug-ins.

Empower customer 
self-service

Increase web store adoption with self-service capabilities that enable your customers to order by themselves, anytime, anywhere. From accessing their order history to personalizing a complex product, customers can confidently use your web store while keeping their existing terms and conditions. Completing an order without the intervention of a sales representative has never been so easy.

Job interview

Personalized experience

Tailor your customer's online experience by setting up customer segments, assortments, pricing, and discounts. The personal account dashboard provides your customers with a centralized database of all sales documents and order history, whether they come from the web store or directly from the ERP.

1_personalized experience product banner.png

Smart search & discovery

Make it easy for your buyers to navigate and find what they’re looking for with our smart search & discovery capabilities, which combines algorithms with data from the ERP, PIM and the web store.

2_smart-search-and-discovery-product-banner.png

Product configurator

Our Product configurator integration features dynamic and 3D renderings to make it easy for your buyers to visually configure and personalize products, making purchasing faster and reducing returns.

Manage your B2B_1_product-configurator-product-banner_3.png

Checkout

Your customer can request a quote or finalize an order. Expedite the checkout process in a single page while providing transparency and flexibility in taxes, shipping and payment.

W_Manage your B2B_3_checkout-product-banner_0.png

Request your product demo

  • Always In sync with real-time data.
  • Deliver a seamless self-service experience that builds loyalty.
  • Fuel growth with analytics that uncover trends and maximize ROI.
Request a demo Compare plans
Request a demo with us banner

Turn first-time buyers into 
loyal customers

Secure your web store investment by driving customer loyalty and keep buyers coming back. Sana Commerce Cloud provides the tools to increase your average order value through reordering, upsell and cross-sell capabilities. Benefit from actionable insights on customer online behavior, such as abandoned baskets, to finalize orders and boost sales.

Repeat orders

Our automation tools facilitate repeat orders, enabling buyers to easily re-order a past purchase, sign up for a subscription, or transform a wish list into an order.

W_1-Customer-Adoption-Repeat-Orders.png

Upsell & cross-sell

Encourage upsell and cross-sell opportunities with product suggestions or mix and match offers.

2-Customer-Adoption-Upsell-and-Cross-sell.png

Pre-ordering

Maintain interest in future releases and out-of-stock products by enabling the pre-order functionality.

3-Customer-Adoption-Pre-ordering.png

Customer discounts

Reward loyal customers by setting up various discount logics, such as customer discounts, order discounts or free shipping.

W_4-Customer-Adoption-Customer-Discounts.png

Advanced Analytics
 

Opt for our Advanced Analytics tool for extensive insights on product and customer performance, providing your teams with intelligence to act on.

W_advanced analytics dashboard for b2b web store with sana commerce cloud logo
Palfinger logo

Peter Jäger

Head of Project & Process Management

80%

Adoption rate

85%

Customer satisfaction

200%

Increase in user accounts
“With Sana Commerce, we’ve reclaimed valuable time for our sales team to focus on higher-value tasks, while providing our partners with an intuitive spare parts ordering system. Without Sana Commerce, our market reach would be limited. It’s not just a platform; it’s our key to finding the right sales channels and informing our dealers.”
International technology and engineering company, Palfinger, chose Sana Commerce to solve multilevel distribution challenges and simplify the B2B e-commerce experience.
Read case study
Machinery Palfinger
Contiweb Logo

Rik van Uhm

Manager Service Strategy Team

24/7

Global support
Contiweb is a global leader in the development, production, and sales of state-of-the-art web-fed auxiliaries for a wide range of commercial packaging and label printing applications. Their innovative solutions for web offset web inkjet packaging and converting and finishing are built to order for their customers, ensuring excellent quality, reliability, and cost-efficiency.
Contiweb automated its order process to save valuable team time.
Read case study
Manufacturing Contiweb
K-Rain Manufacturing Logo

Emily Pelosi

Digital Marketing Manager Consultant at K-Rain

100%

Increase in web traffic

25%

Jump in sales

70%

Of traffic is now inbound
K-Rain® Manufacturing swapped a high-maintenance Magento (now Adobe) e-commerce solution for a personalized commerce experience powered by Sana Commerce.
Read case study
Machinery K-Rain Manufacturing
Hobart logo

Sophie Fischer

Project Management After Sales at HOBART

15%

More online orders

690

Online orders per month
“The number of customers ordering via the online store has grown at a steady rate. We have seen a shift in the order intake channel from manual processing via telephone, mail and fax to the web store (about 15%).”
Read case study
Machinery Hobart

Customer web stores 
have seen a...

200%
increase in user accounts
50%
increase in daily order processing with 20% less staff
80%
less calls for customer service