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E‑commerce resources

Discover the latest trends in e-commerce, get expert advice and learn more about Sana Commerce in our blog posts, videos, reports, and other free resources.

Blog

5 minutes

AI customer support: Innovative or lazy shortcut?

Blog

The advantages of pre-order and backorders in B2B e-commerce

Blog

4 minutes

Introducing editable product lines: Customize your product list with ease

Elevate the shopping experience with Search and Discovery capabilities

Discover how Sana Commerce Cloud's advanced Search and Discovery features streamline product and content search to enhance user experience. Learn about the benefits, key functionalities, and practical implementation to optimize your online store for success.

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Emerce B2B Digital 2025 Recap: From Smart Automation to Adoption in Action

From automation to adoption, Emerce B2B Digital 2025 showed how B2B leaders are simplifying complexity and building smarter digital strategies to scale globally.

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Guided Product Finder: Simplifying product discovery

Is your product catalog overwhelming your customers? With the Guided Product Finder, you can simplify product discovery and guide your customers to the right solutions with a few clicks.

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SHIFT 2025: Redefining Distribution Through Smart Innovation and Stronger Connections

Join us as we take a look back at SHIFT 2025 in Denver, where industry conversations came alive—covering AI pilots, hybrid sales models, and values-added services. Explore real-world strategies that are transforming how distributors compete and thrive.

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Smart Manufacturing Week 2025: Why Digital Leadership is the New Competitive Edge

At Smart Manufacturing Week 2025, over 13,000 manufacturing professionals came together at NEC Birmingham to turn transformation talk into action. The focus: leadership, integration, and culture, not just tools.

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20,000 orders – 2,000 hours saved: Ravensburger reveals self-service breakthrough at Emerce 2025

“We saved 2,000 hours on 20,000 orders.” That was how Ravensburger Team Lead, Platform Management, Maximilian Maucher summed up the shift to B2B self-service – powered by Sana Commerce. Do the math: 2,000 hours is 83 days – nearly three months. Think about what you and your business could do with 83 extra days in a year. At Emerce 2025, Ravensburger and Sana Commerce partnered up to deliver a session on digital transformation in practice.

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How to stay relevant in 2025: Insights and actions from B2B Online Chicago

Sana Commerce CMO Sharon Forder sat down with Alliant Power CEO Houmon Kashanipour to discuss how businesses can bridge the B2B buyer generational gap while remaining relevant as digital natives become increasingly ascendant. Take a look at their insights and discoveries.

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IRX B2B Zone 2025: The future of commerce is seamless, scalable, and digital-first

IRX B2B Zone 2025 spotlighted the next era of B2B commerce, where integration, automation, and customer-centricity take the lead. From digitizing legacy sales to scaling personalized experiences, this year’s event proved that B2B is no longer playing catch-up, it’s setting the pace.

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Inventory shrinkage: How B2B companies can detect & prevent lost stock

See how cycle counting, tight receiving checks, and real-time ERP data can cut warehouse shrinkage and return lost profit to your bottom line.

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4 sales tips to strengthen B2B customer relationships

Four data-backed sales moves that turn first-time B2B buyers into loyal, long-term partners.

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How to start your B2B e-commerce project: 10-step guide

How do you get started with e-commerce? Follow our e-commerce project 10-step plan for a successful B2B e-commerce implementation.

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How to define personalization for your B2B organization

Deliver contract pricing, relevant catalogs, and one-click reorders online, and see how practical personalization turns B2B complexity into revenue and loyalty.

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Going end-of-life: How to overcome the risks through migration

While it might seem tempting to stick with a perfectly functioning legacy system, there are compelling reasons why B2B organizations should consider upgrading their e-commerce software, especially when faced with end-of-life scenarios.