E‑commerce resources
Discover the latest trends in e-commerce, get expert advice and learn more about Sana Commerce in our blog posts, videos, reports, and other free resources.
Blog
Guided Product Finder: Simplifying product discovery
Is your product catalog overwhelming your customers? With the Guided Product Finder, you can simplify product discovery and guide your customers to the right solutions with a few clicks.
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Blog
4 minutes
SHIFT 2025: Redefining Distribution Through Smart Innovation and Stronger Connections
Join us as we take a look back at SHIFT 2025 in Denver, where industry conversations came alive—covering AI pilots, hybrid sales models, and values-added services. Explore real-world strategies that are transforming how distributors compete and thrive.
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Blog
4 minutes
Smart Manufacturing Week 2025: Why Digital Leadership is the New Competitive Edge
At Smart Manufacturing Week 2025, over 13,000 manufacturing professionals came together at NEC Birmingham to turn transformation talk into action. The focus: leadership, integration, and culture, not just tools.
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Blog
20,000 orders – 2,000 hours saved: Ravensburger reveals self-service breakthrough at Emerce 2025
“We saved 2,000 hours on 20,000 orders.” That was how Ravensburger Team Lead, Platform Management, Maximilian Maucher summed up the shift to B2B self-service – powered by Sana Commerce. Do the math: 2,000 hours is 83 days – nearly three months. Think about what you and your business could do with 83 extra days in a year. At Emerce 2025, Ravensburger and Sana Commerce partnered up to deliver a session on digital transformation in practice.
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Blog
How to stay relevant in 2025: Insights and actions from B2B Online Chicago
Sana Commerce CMO Sharon Forder sat down with Alliant Power CEO Houmon Kashanipour to discuss how businesses can bridge the B2B buyer generational gap while remaining relevant as digital natives become increasingly ascendant. Take a look at their insights and discoveries.
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Blog
4 minutes
IRX B2B Zone 2025: The future of commerce is seamless, scalable, and digital-first
IRX B2B Zone 2025 spotlighted the next era of B2B commerce, where integration, automation, and customer-centricity take the lead. From digitizing legacy sales to scaling personalized experiences, this year’s event proved that B2B is no longer playing catch-up, it’s setting the pace.
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Blog
4 minutes
Inventory shrinkage: How B2B companies can detect & prevent lost stock
See how cycle counting, tight receiving checks, and real-time ERP data can cut warehouse shrinkage and return lost profit to your bottom line.
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Blog
3 minutes
4 sales tips to strengthen B2B customer relationships
Four data-backed sales moves that turn first-time B2B buyers into loyal, long-term partners.
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Blog
12 minutes
How to start your B2B e-commerce project: 10-step guide
How do you get started with e-commerce? Follow our e-commerce project 10-step plan for a successful B2B e-commerce implementation.
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Blog
4 minutes
How to define personalization for your B2B organization
Deliver contract pricing, relevant catalogs, and one-click reorders online, and see how practical personalization turns B2B complexity into revenue and loyalty.
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6 minutes
Going end-of-life: How to overcome the risks through migration
While it might seem tempting to stick with a perfectly functioning legacy system, there are compelling reasons why B2B organizations should consider upgrading their e-commerce software, especially when faced with end-of-life scenarios.
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Blog
3 minutes
Mobile checkout: Send sales soaring and crush conversion rates
When 66% of all purchases are completed by mobile, sellers cannot afford for a majority of all mobile checkout processes to end in abandonment.
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Blog
3 minutes
Is your sales team flying blind? 9 B2B sales KPIs to track
Guesswork doesn’t cut it in B2B sales. Track these nine KPIs to pinpoint bottlenecks, sharpen your approach, and grow revenue.
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Blog
4 minutes
Is your order fulfilment as smooth as it could be?
Discover the warning signs of shaky fulfillment and four proven order fulfillment strategies that turn logistics into a loyalty engine.
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Blog
13 minutes
Changing e-commerce platforms: 6 signs it's time to switch e-commerce platforms in B2B
When should you switch e-commerce platforms? Learn when to migrate and best practices in this step-by-step guide from e-commerce specialist, Eshanka Kodituwakku.
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