Guide: Is your commerce platform engineered for B2B?

Question 1 - Web store performance

Does your commerce tool ensure your web store performs optimally?

How to tell?

Signs your web store is underperforming:

• Your web store has a low average conversion rate.
• Customers experience slow loading times and difficulty interacting with your web store.
• Customer uptake of your web store hasn't been as strong as you'd hoped.
• Order accuracy remains a challenge despite your commerce tool.
• Net revenue and average order value haven't reached their full potential.
• Your commerce tool can't unlock the potential for strong commercial campaigns.

Question 2 - B2B-centric functionality

Is your commerce tool built for B2B, and does it accommodate your business needs?

How to tell?

Signs your commerce tool lacks B2B-centric functionality:

• Significant customization is needed to handle the demands of B2B buyers.
• Customized products or complex pricing structures need workarounds.
• You require a team of designers or programmers to upload content online.
• Advanced user segmentation or in-depth customer profiles are not supported.
• Analytics are not comprehensive due to limitations integrating offline and online data.
• Scaling and managing multiple stores with your tool requires additional resources.

Question 3 - Unburden internal teams

Does your commerce tool drive efficiency and unburden your team?

How to tell?

Signs your commerce tool is hurting business efficiency:

• Your teams still rely on manual processes alongside your tool, impacting efficiency.
• Customer-admin issues still require some troubleshooting by your teams.
• Order processing times haven't met your initial expectations, and bottlenecks occur.
• Eliminating manual work entirely is a dream. Your web store requires ongoing maintenance.
• User permission and access control features are complex or difficult to manage.
• CS and Finance struggle to get a holistic view of customer activity, leading to slower response times.

If you answered No at any point above:

Your commerce tool isn't quite B2B-first, and it's impacting your business.

Here's how Arizona Fireplaces' business changed after switching to the platform built for B2B

For Arizona Fireplaces, switching to a commerce tool built for B2B meant:

• Streamlined operations and enhanced efficiency
• Improvements in CX and engagement
• Enablement of worldwide sales