Meet the Sana Commerce Team

As Commercial Director for UKI, Hiren spearheads growth and expansion for Sana in the region. He has 10 years of experience in helping organizations with their sales and and strategy direction. Combining of 5 years working within the Edu-tech sector and over 5 years of experience as an entrepreneur establishing his own businesses within the import trade. Hiren has extensive knowledge in helping companies achieve their strategic objectives and scale. He has first-hand experience guiding organizations through digital adoption, and combines his deep understanding of enterprise and SME SaaS needs with knowledge of the British markets. Based in Manchester, outside of work you will find him enjoying different cuisines with his friends, especially curry mile, and then burning it off in the gym.  

Kyla works with our existing customer portfolio for UKI. Helping companies with their E-Commerce project roll out and helping them to get the most out of their Sana solution. Kyla is the key point of contact for her customers and is the focal point for them for all their requirements.

Hafsa works as a Business Development Representative for UKI. Helping companies with SAP and Microsoft Dynamics ERP’s (BC/Nav/F&O/ AX ) realize their full potential with an integrated Ecommerce Solution. Understanding prospect requirements to increase sales revenue, improve customer experience and digitization.

Lawrence works as a Business Development Representative for UKI. Helping companies with SAP and Microsoft Dynamics ERP’s (BC/Nav/F&O/ AX ) realize their full potential with an integrated Ecommerce Solution. Understanding prospect requirements to increase sales revenue, improve customer experience and digitization.

Alex is our Partner Alliance Manager for the UK & Ireland. His role is to work with our partner channel to ensure they receive all of the training, sales enablement and marketing support they require to be successful going to market with their Sana E-Commerce solution.

Dirk joined Sana in 2020 after working in the international audit practice for more than 5 years. With his experience as a finance professional he became responsible for optimizing, automating and improving the financial administrative processes and performing business analysis for management reporting. He also plays a key role in the global business budgeting and forecasting process. In 2022 Dirk moved to NYC and joined the Americas Management Team to further drive the rapid growth of the Americas region.

Alyssa joined Sana in 2021 bringing 5 years of B2B demand generation experience in the technology industry. As the Director of Marketing for the Americas, she is focused on accelerating growth and attracting new customers. She is passionate about building a creative, problem solving team that is data-driven and focused on growth while also having fun. Outside of work, Alyssa enjoys the company of her dog, experiencing new adventures, and loves to take yearly Disney trips.

I have extensive experience in SaaS and eCommerce, working in the tech industry, I have gained experience working at startups, as well as large organizations. I have been recognized for my ability to demonstrate complex software solutions to clients of all technical backgrounds. I specialize in discovering business process errors and creating software solutions that can automate these processes and improve overall business health. I am highly skilled in data analytics, tech sales, financial modeling, SQL, Tableau, PowerBi, and all things CRM/ERP. Most importantly, I love people and learning new things.

About Me (Professional) I love working with customers. Learning about their businesses, finding out ways to surpass their goals and collaborating across all levels of internal and client teams is extremely fun for me. I enjoy watching each phase of the customer journey develop and flourish and using a consultative mindset to deploy programs and measure success. Over my career, I have been trusted as the lead client-facing consultant and have had a blast working in the exciting world of branding, advertising and digital marketing. I’ve learned firsthand the importance of a unified, omnichannel approach in servicing clients and how to project-manage, support customer relationships and create win-win solutions that drive retention. What really interests me at this point in my career is bringing the success I have had in account management and customer success to the tech sector. I am especially interested in working with companies that are looking to grow their customer base in the Spanish-speaking market–feel free to LinkedIn message me about why! About Me (Personal) Education is very important to me. I have to attribute any success I have had to the mentors and managers who have taught me so much or recommended books and publications. I am always open to a great reading recommendation! I’ve served on the board of a Non-Profit in New Jersey and even co-authored a children’s book with a list of authors who are far more accomplished than I am. I also spent 3 years as the director for an educational non-profit in Costa Rica while simultaneously working remotely. I also really, really love natural processed coffee (not the same as organic)!

Sana Commerce delivers ERP-integrated B2B/B2C/B2X web store software for Microsoft Dynamics and SAP. Enabling wholesale, distribution, and manufacturing companies to leverage their existing ERP data when adding an online sales channel to their business. Focus on customer relationships by offering a personalized self-service experience while also quickly adapting to the business’s evolving needs and expectations.

Tim started his career at Sana in 2013. By 2015, he was named COO and in 2016 he was appointed to the Board of Management of Sana’s parent company. Now based in NYC, Tim has taken on the role of CEO and President for Sana in North America.

Strategic IT practice leader focused on growth and organizational excellence.

Andrew joined Sana in 2021 bringing with him 12 years of B2B sales and leadership experience in the HCM industry. He is passionate about building a fun and winning culture with his team so that they give the best possible experience to their clients every day. Outside of work, Andrew loves spending time with his family, is an avid fisherman and enjoys the occasional fine cigar.

I’ve been a competitive athlete the majority of my life and you know that cheesy line “teamwork makes the dream work?” Well, turns out, that’s also true in sales. Throughout my professional career I’ve been a true utility player, from being sales person #1 at a growing startup to sales person #1000 at a fortune 100, and I have taken on responsibilities of sales, marketing, account management and operations. At Sana, I help both B2B and B2C companies streamline their e-commerce needs by providing them with a fully integrated solution. In my role, I get the chance to help companies reach their full potential and use my unique experience to assist my team wherever called upon!

Mechanical Engineer, Lean Six Sigma yellow belt with manufacturing, logistics, customer service, data analytics, and project management background. Currently working in the e-commerce industry, being the main support contact for customers, as well as the bridge between ERP partners, IT, development teams, 3rd party companies, and others. My true passion is learning and my ultimate purpose, make valuable contributions to my environment by using this knowledge.

Through his customer-centric approach to the project process, Tyler offers both technical and functional guidance and support aimed at helping clients overcome implementation challenges while getting the most out of Sana as an e-commerce platform. Tyler is dedicated to finding creative workarounds to problems and trying new solutions, while educating others to prepare them for successfully managing their online presence in the long term. Bachelor of Science, Computer Science (University of Miami).

Stefan Crespo has become a Digital Anthropologist, taking projects from ‘to-do’ to ‘done’, and helping businesses and people evolve to have meaningful connections with their customers where people and technology intersect. He brings innovation and customer centricity to Sana Commerce as a Project Manager after 3 years of traveling and leading complex Implementation Projects throughout Asia, Europe, and the Middle East. Stefan has a passion for implementing projects with transformative impact, is an avid traveler (having experienced 17 countries in 2019), & being from Puerto Rico, you can find him at the nearest beach. He graduated with an MBA focusing on International Business from Universitat Politècnica de Catalunya and attained his PSM I in 2020.

Leads the product specialist team which is tasked with installing and supporting the implementation of new websites and projects. Also leads the support team in charge of supporting and maintaining websites and relationships with customers post go-live. 8 years experience in the ecommerce industry with technical and business background.

Arkadiy is an experienced software consultant with great interpersonal skills, and a high knowledge of the latest developments in the eCommerce and ERP industries. Skilled in Enterprise Resource Planning (ERP), Functional Solution Design, Requirements Gathering, eCommerce, and Project Management. He is a strong Information Technology professional with a Bachelor’s Degree focused in Management Information Systems from Iona College.

Navjot is a Program Manager (manager of the project management team) and oversees a portfolio of 100-200 projects led by several project managers (PMs) in the Americas region (US and LATAM). Navjot coaches and guides PMs, handles escalations, traisn PMs on best practices, and develops the team’s objectives and strategy to ensure that it aligns with the firm. Navjot previously worked as a Senior Project Manager at Mind Gym and as a Managing Consultant/Project Manager at Navigant Consulting. Navjot graduated with a BBA in Finance from Baruch College (cum laude honors), attained his PMP in 2017, and is working to attain his MBA from Indiana University by 2023.

Todd Dietrich coordinates the efforts of customers, partners, and Sana Commerce team members to implement webshops as a Project Lead for Sana Commerce in North America. With over 16 years of experience helping organizations realize their initiatives, Todd is a seasoned technology implementation professional. Todd is an active volunteer with several community organizations and is also enthusiastic about classic cars and vintage video games.

I’ve developed several expertise within the digital  and eCommerce field during the past 10 years. I have been working in France for most of my career and in the USA most recently. I’m currently Customer Success Manager at Sana Commerce,  managing a portfolio of 40 accounts. I’m charge of making our customers are reaching their eCommerce goals thanks to the Sana solution, driving adoption and increase retention. In other thing about me, I’m an avid traveler and a big foodie.

Olesya’s driving passion is helping B2X companies recognize their full potential through a strong online sales channel. She works strategically with Sana’s partner network to plan, train, and execute campaigns to reach client audiences about maximizing their existing ERP investment. She also works directly with clients to educate, build business cases, and scope requirements of their digital commerce projects. In business and in life, she believes in the value of open communication, positivity, accountability, and organization. Though born in Ukraine, she resides in the Hudson Valley region of New York. When not at work, she enjoys ballroom dancing, the company of her cats, and exploring the world with her husband.

Business professional with experience in the tech industry and startup environment across several countries (Italy, Netherlands and North America). Expert in educating companies about digital transformation through e-commerce adoption, integration and implementation. Passionate member of the North American sales team at Sana Commerce looking to help companies transform, improve and optimize their business processes through integrated e-commerce. My passion for sports and statistics drives me to constantly be on top of my game with a strong focus on data-driven results. If I’m not in New York, you can find me hiking/skiing & gazing at the Dolomites or walking through the streets of Ortigia in Siracusa, Sicily 🙂

With over 9 years of ERP integrated E-commerce experience, I have grown to love diving into our customers world and providing solutions that make those organizations more efficient in engaging with their customers.  Also, working with Microsoft ERP resellers has become a passion for me. This gives me an opportunity to bring real engagement ideas and plans for our partners to help their clients maximize their business.

Mike has 12 years of Solutions Sales experience in the Microsoft Dynamics Channel, having sold Microsoft Dynamics 365 for Finance & Operations, Dynamics AX, Dynamics 365 Business Central, Dynamics NAV, Dynamics GP (Great Plains), and Netsuite, as well as various ISVs.  He is able to leverage his ERP and operations background to bring a very consultative approach to working with customers and prospects.  Outside of work, Mike is a very competitive amateur golfer and enjoys outdoor adventure.

I am a season sales professional with 10 years-experience who helps businesses find ways to automate, gain greater efficiency, and continue on their digital transformation journey. I lead the SAP B1 and Microsoft Dynamics GP practice as a Channel Sales Manager and seek to build partnerships within the GP and B1 channel, and share with my customers the benefits of a truly integrated approach to e-commerce.

Recent early graduate magna cum laude with a double major in research academia. Published and recognized for social development projects and linguistic research on educational inequality in China, equipped with seven years of experience as a classroom educator, and celebrated twice as an Honor Roll Recipient for contributions to diversity work and community building at Bryn Mawr College. Post-grad, she diverted to starting afresh and pursuing new skills in a world blossoming with potential: the digital sphere. Today, she serves as the youngest member of the North American team at Sana Commerce. Besides being a workaholic, she is a performer in all her spaces: as a dancer, musician, speaker, emcee, educator, YouTuber, mentor, learner, and up-and-coming businesswoman.

Hi, my name is Steven Brown. I like Soccer, Football, Running, and a love for sports cars. My focus on hard work throughout my athletic career now gives me the focus and drive to help companies grow. Since joining Sana and working with a great team, I have dedicated my time to helping companies become more efficient through integrated e-commerce.

Matt Hilman coordinates the efforts of customers, partners, and Sana Commerce team members to implement webshops as a Project Manager for Sana Commerce in North America. Previously Matt worked as a Project Manager for Epic Systems, implementing Electronic Medical Record software in hospitals throughout North America. With international experience helping organizations realize their initiatives, Matt is a seasoned technology implementation professional. He graduated from the Indiana University Kelley School of Business with a degree in Finance. He is an avid fan of professional and college sports, videogames and board games.

Andrea has two years plus experience in finance and economic research. Fluent English, Spanish and Portuguese professional proficiency.

As Senior Presales Consultant for the Enterprise Team, Jacco helps potential customers in their buying journey. Whenever possible, he joins meetings with enterprise customers who typically run on AX, F&O, SAP ECC or SAP S4/HANA. In his role he helps the sales team with more technical and in-depth knowledge of Sana Commerce, ERPs and previous projects.

Iris has been with Sana Commerce since 2018. As an Enterprise Account Executive, she helps and advises B2B companies in making the right choice for a new B2B e-commerce platform. Her aim is to enable companies to successfully sell to their B2B customers online and maximize their company’s e-commerce success.

Since 2009, Laurens has been combining his passion for technology with his background in business administration. His mission is to transform technology into (quantifiable) added value, so that it truly helps companies become more successful. As an Enterprise Customer Success Manager, Laurens is eager to work with you, to make sure that your e-commerce solution helps you to achieve your goals.

Stefan has been working as an Enterprise Account Executive at Sana Commerce since 2020. He is responsible for launching e-commerce projects within enterprise companies that primarily utilize SAP ECC/S4Hana, as well as Microsoft AX/F&O.

Dan works with enterprise businesses across the United Kingdom and Ireland, helping them to reach their full potential online, through integrated e-commerce. Whether you want to increase business efficiency or boost your sales revenue, he can help tailor a solution to help you meet your business’s needs.

With more than 7 years’ experience in marketing, Aura leads the enterprise marketing strategy. She implements ABM and develops strategies to harmonize marketing and sales efforts. Her experience in both B2C and B2B sectors has given her a unique understanding of different customer needs, as well as valuable insights to grow digital marketing knowledge.

Sonia works as a Enterprise Account Development Representative for UKI. Helping companies with Microsoft Dynamics ERP’s (BC/Nav/F&O/ AX ) realize their full potential with an integrated Ecommerce Solution. Understanding prospect requirements to increase sales revenue, improve customer experience and digitization.

Enterprises have specific needs — whether it is how to achieve standardization across global teams or how to seamlessly integrate with an enterprise’s tech stack, Tim has the answers.

“Selvin is a Business Development specialist. He helps businesses to develop strategies for market entry and reenergize when they are in a period of stagnation to overcome challenges that prevent them from growing. Using his knowledge and experience gained from MBA degree and various business development roles, he can identify potential opportunities that exist in the organization. As a part of this, he can help businesses to develop their product and services and further expand these into new markets to increase their market share and ultimately grow their revenue. Apart from work Selvin is a Improv Comedy Actor and a Cricket enthusiast.

As the lead consultant for APAC, Ovina is focused on helping the customers in the region throughout their journey with Sana. His main tasks include guiding customers and matching their business processes with standard Sana Commerce products and translating business requirements to valuable changes in our E-commerce solution. Ovina’s experience span across multiple industries for over 07 years including FinTech and eCommerce. Ovina is a go-getter, and he focuses on trying to provide the best possible solution to his customers. Ovina loves to help young people grow in their careers and works as a mentor outside of work. In his time off you’ll find him watching sports or spending time with his loved ones.

As a Service Consultant Archana is focussed on making Customer’s Journey with Sana delightful & memorable. Her prior major engagements have been with Fintech companies & Banks like Westpac, Worldline & Pine Labs into managing customer relationships along with Technical & Operational Support and Project management. Archana enjoys long walking trails, traveling, reading poems, catching up with old friends and making new.

As a customer success manager, Tim is aligned to customers goals, ambitions, and works intimately with them to ensure they’re maximising our products full potential. Tim’s history spans across multiple industries including FMCG and the financial sector working for companies such as Red Bull and AMP. Working predominantly in people management, sales and relationship management Tim has always been driven to improve individuals and business relationships. Outside of work you’ll find Tim watching sports, down at the beach or relaxing with friends over a drink.

Lizelle leads the marketing and outreach strategy for Sana’s APAC and Growth regions. She has over 8 years’ experience working on results-driven, marketing campaigns across B2C and B2B sectors. Lizelle’s goal is to accelerate Sana’s growth and attract new customers across these regions. Outside of work, she loves to explore the outdoors. In her time-off you’ll find her hiking with her dog, or exploring the nearby oceans with either scuba gear or her kite board.

As the general manager for APAC, Marcus is leading the growth and expansion for Sana in the region. He has over 10 years of SaaS experience helping organisations expand and drive growth in new regions. Marcus has extensive expertise in helping SaaS companies to achieve growth objectives and scale internationally. He combines an in-depth understanding of both enterprise and SME SaaS needs, with a strong cultural understanding from doing business accross the globe. Having worked exclusively with SaaS companies throughout his career, McNamara brings both technical and solution sales knowledge to the role. Marcus is an avid snow skiier, scuba diver and loves to travel!