B2B E-Commerce
Accelerated
B2B E-Commerce
Accelerated
The Secret to Maximizing Growth Potential for B2B Sales
The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.
Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. Each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.
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Episode 16
Navigating the Digital Commerce: Carlos Camacho, Bausch & Lomb
How can you help your sales teams see e-commerce as an opportunity, rather than a threat? Here to help us unpack these topics, among others, is Carlos Camacho has over 20 years of experience in B2B e-commerce. He is currently responsible as the Senior Manager, Global eCommerce at Bausch & Lomb.
Listen in to hear Carlos’ advice on how to help sales leaders facilitate better adoption amongst their teams, why incentivizing them is essential, and why you should never employ an attitude of ‘us versus them’. Throughout the episode, Tim and Carlos explore the importance of helping your customers adopt online channels as soon as possible and why building momentum, traction, and loyalty is critical if you want to remain competitive.
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How e-commerce can help sales leaders save time and create higher customer satisfaction? Tim and Ruben discuss the challenge of creating efficient sales teams for B2B organizations.
Dick Bos, Global Commercial Leader at Philips, has led the Philips Healthcare e-commerce business to grow to 1 billion in total revenue.
Customer self-service online does more harm than good? Ruben and Tim share customer stories about inefficient sales processes that have come at the cost of their customer relationships.
Listen to the episode to learn how Martyn Evans, Head of Sales at philips, helped his sales teams drive customer adoption more efficiently.
Tim and Ruben chat with Dave van der Pasch, the Commercial Manager at Mijten, who has helped the family-owned business pivot its operations toward the future.
In this episode, Ruben Mink and Tim van Hatten dive into how sales leaders can encourage internal adoption and help their teams to reach targets.
Ruben Mink and Tim van Hattem discuss in the first episode what are the reasons for slow B2B e-commerce adoption and how to tackle it as a sales leader.