Episode 4: Mastering Sales Efficiency: Insights from Sales Leader Martyn Evans

Mastering Sales Efficiency: Insights from Sales Leader Martyn Evans

When Martyn Evans joined juvenile goods supplier Phil&Teds, he knew leveraging an ERP upgrade could unlock a more efficient web store that kept customers coming back. ERP-integrated e-commerce could help unlock just that.

In the latest episode of B2B E-Commerce Accelerated, Martyn discusses with Tim and Ruben how ERP-integrated e-commerce provided customers with a seamless experience during the pandemic. Martyn has helped Phil&Teds drive efficiency and adoption with a web store that delivers personalised and reliable experiences.

What’s more, Martyn wanted to ensure his sales teams felt empowered with the change and could use the web store to empower their work. Want to hear more about how Martyn helped his sales teams drive customer adoption? Check out the episode to learn his story.

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.


Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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Improving web store adoption will lower your cost-of-sale average

Discover the main causes of poor B2B web store adoption, and the solutions that can help your sales teams meet their growth targets.