Episode 3: Blazing a Trail to Sales Adoption with B2B E-Commerce

Blazing a Trail to Sales Adoption with B2B E-Commerce

When Dave van der Pasch joined feed supplier Mijten, he could see an incredible opportunity to become more competitive. But he needed ERP-integrated e-commerce first.

In the latest episode of B2B E-Commerce Accelerated, Dave discusses with Tim and Ruben how he led the family-owned business to pivot their operations toward the future. Through ERP-integrated e-commerce, Dave has helped Mijten leap ahead of the competition by providing the sales team with automation tools that make their lives easier.

Even more impressive, Dave was able to do all this without sacrificing the personal customer relationships the clients of Mijten had come to expect. Want to hear more about how Dave helped focus the sales team's talents at Mijten? Check out the latest episode of the podcast for his unique insights.

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.


Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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Improving web store adoption will lower your cost-of-sale average

Discover the main causes of poor B2B web store adoption, and the solutions that can help your sales teams meet their growth targets.