Episode 2: Getting Your B2B Sales Teams Excited About Selling Online

Getting Your B2B Sales Teams Excited About Selling Online

Launch your new B2B e-commerce store and open up endless opportunities for your sales teams. But what happens when internal resistance gets in the way of leveraging its benefits?

B2B sales leaders often assume that sales reps are simply resistant to e-commerce, but it's not that simple. The new generation of sales reps understands the necessity of a functioning online channel, but resistance arises when things don't work as they should. In the 2nd episode of B2B E-Commerce Accelerated, Ruben Mink and Tim van Hatten dive into how sales leaders can encourage internal adoption and help their teams to reach the targets. Get ready to learn how to turn your sales team into enthusiastic advocates for your B2B e-commerce platform!

Tune in to explore:

  • Why embracing B2B e-commerce is a sales game changer
  • Why it is important to be willing to accept and change the processes as a B2B sales leader
  • How e-commerce can free up the sales team and therefore help to become more efficient

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.


Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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Improving web store adoption will lower your cost-of-sale average

Discover the main causes of poor B2B web store adoption, and the solutions that can help your sales teams meet their growth targets.