The full episode is available on Spotify, Apple, and Google podcasts.

The Value of Accurate Information Throughout the B2B Supply Chain

 

In this episode, Ruben and Tim delve deep into the vital role accurate data can play in driving B2B web store success. The importance of a highly functional web store cannot be overstated - 58% of B2B buyers agree that they would switch providers for a superior web store experience. Accurate data can be a key differentiator that sets your business apart. How do you ensure accurate data amidst complex business processes? How do you distinguish purchase-essential information from extraneous data? Learn exactly how by tuning in.!

Also, listen to the full episode for:

  • A lesson on how value mapping can ensure you’re able to prioritize accurately
  • Guides on identifying key decision makers that ensure smoother purchase journeys
  • A sneak peek into some key stats published in our upcoming B2B Buyer Report 2024

B2B E‑Commerce Accelerated

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.


Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

Back to podcast homepage

Apple Podcast Logo

Spotify Logo

Google Podcast Logo

Improving web store adoption will lower your cost-of-sale average

Discover the main causes of poor B2B web store adoption, and the solutions that can help your sales teams meet their growth targets.