Scaling B2B Growth and Efficiency with Sana Commerce Cloud
at Sunsit
Scaling B2B Growth and Efficiency with Sana Commerce Cloud
at Sunsit
Discover how Sunsit expanded client markets and streamlined operations with their Sana Commerce Cloud web store.
About
Sunsit
About
Sunsit
Focus
Luxury garden furniture.
Products
Over 400 - 600 catalogued items.
Company size
35 employees.
What Success Looks Like
with Sana Commerce
What Success Looks Like
with Sana Commerce
Navigating Complexity
in the B2B Garden Furniture Industry
In the competitive landscape of the B2B garden furniture industry, Sunsit faces a multitude of challenges as it aims to establish itself as a leader in the market. Specializing in garden furniture sales, Sunsit operates showrooms catering to both B2C retailers and wholesalers. The complexities of the industry become apparent as customers demand timely access to stock, necessitating operations to be available seven days a week.
Channel
complexity
Pricing Variation Management
Sunsit handles pricing variations for different customers on its webshop leveraging customer groups in ERP Business Central. Different pricing groups are established based on geographical locations and market segments, ensuring personalized pricing experiences for customers.
Promotions and Discounts Management
Promotions and discounts for different customer groups are managed through their ERP system, tailored to individual customer needs. Challenges arise if customers cannot easily access this information, particularly in terms of maintaining transparency and fostering trust.
Customer-Specific Agreement Negotiation
Negotiating terms with customers requires a nuanced approach, particularly in crafting customer-specific agreements. While there are plans to automate this process, challenges persist in ensuring the availability of this information online and validating customer accounts.
Warehouse Management
Managing shipments from multiple warehouses poses a challenge for Sunsit, with one central location and others designated for drop shipments. As the company expands internationally, warehouse management becomes even more crucial to its online business strategy.
Sales Channel Management
Dealing with different sales channels, including wholesalers, distributors, and dealers, adds complexity to Sunsit’s sales process. While not a typical wholesaler, managing relationships with large customers is essential to Sunsit’s success.
Product
complexity
Product Customization Management
Customers can personalize their selections from a broad range of 400-600 catalogued items, choosing different color settings for frames and cushions. While this allows for a degree of customization, it does not include the flexibility to mix and match components beyond the available options. This entails integrating diverse variations into sets seamlessly, all meticulously managed within the Bill of Materials. Furthermore, Sunsit ensures that customers have real-time visibility into stock availability as their customized pieces are crafted, maintaining a professional and streamlined experience on the webshop.
Stock Management
Effective stock management is crucial for Sunsit, as it directly impacts the reliability of their dealers and meets the time-sensitive demands of landscapers for specific projects. Dealers depend on timely availability for seasonal sales, while landscapers rely on consistent stock levels to complete projects on schedule.
Content Management & Design
With a vast array of luxury catalogued items, effective content management ensures that product information is accurately portrayed and easily accessible to customers. Additionally, thoughtful design elements are needed to enhance the user experience, making it intuitive and visually appealing.
Solving Scalability and Service Issues
Sunsit’s Move from NAV to Business Central
The migration from Microsoft NAV to Business Central marked a significant transition for Sunsit, prompting a reevaluation of their e-commerce strategy. Prior to this transition, Sunsit grappled with inefficiencies with their in-house solution, hindering scalability and impeding their ability to serve dealers effectively.
Recognizing the need for a modernized approach, Sunsit sought out a solution that could seamlessly integrate with their upgraded ERP system and enhance their online presence.
Sjors Serpara
Product Manager Systems at Sunsit
50%
62%
15%
When we set out to find a solution, we had one thing in mind: better support for our dealers and smoother operations. That’s why we decided to make the move to Sana Commerce Cloud (SCC). We wanted to step up our game, take advantage of the latest tech, and make things easier for everyone involved.
Sjors Serpara
Product Manager Systems at Sunsit
From outdated processes to a
more efficient and integrated system with SCC
With the overarching goal of fostering strong dealer relationships and facilitating continuous growth, Sunsit embarked on a project to migrate to Sana Commerce Cloud (SCC).
The decision to transition to SCC stemmed from three main goals to:
- Leverage advanced functionalities
- Streamline operations
- Provide enhanced support to dealers
By migrating to SCC, Sunsit aimed to modernize its e-commerce platform, transitioning from outdated processes reliant on manual intervention to a more efficient and integrated system.
Sunsit’s Advancements Towards
Scalability and Enhanced Customer Experience
Sunsit’s transition to Sana Commerce Cloud (SCC) has yielded substantial improvements in scalability and customer experience, aligning with their strategic goals and future ambitions.
Improved User Experience
Feedback from customers indicates a significant enhancement in user experience with the new webstore. The implementation of filtering options has made it easier for customers to navigate and find products quickly, resulting in improved conversion rates and streamlined operations. Additionally, the webstore’s user-friendly interface has led to positive 1-1 feedback, highlighting its accessibility and efficiency.
The improved user experience has generated more traffic on the webshop, not only in terms of turnover but also in the number of different webshop buyers. Over the past three years, we have gained 62% more unique buyers on the webshop. This underlines the enhanced user experience within the Sana application.
Growth in Webshop Turnover
Sunsit has also observed an increase in the webshop turnover share in comparison to our total turnover. Over the last three years, the share of webshop turnover has increased to 15%. This trend highlights the growing importance of the e-commerce channel for the business and suggests even more growth in share in the future.
Expansion into New Markets
The adoption of SCC has facilitated Sunsit’s expansion into new market segments, such as landscapers. By tapping into these previously untapped markets, Sunsit has diversified its customer base and unlocked new growth opportunities, further bolstering its position in the industry.
Efficiency Gains
Sunsit has experienced a significant improvement in order processing efficiency, saving 50% of the time per order. This efficiency gain has not only optimized internal processes but has also contributed to enhanced customer satisfaction by ensuring quicker order fulfillment and delivery.
Future Growth Prospects
Looking ahead, Sunsit aims to capitalize on its digital commerce capabilities to drive further growth and expansion. The company’s future ambitions include attracting more customers and promoting the web shop through targeted marketing efforts. Additionally, Sunsit plans to leverage its scalable infrastructure to accommodate future growth and establish additional branches, further solidifying its position as a leading warehouse seller and brand in the market.
Our shift to Sana Commerce Cloud (SCC) has been a real game-changer. The new webstore is smoother, customers love it, and we’re seeing faster order processing times. Plus, we’ve been able to tap into new markets, which is a big win for us. With SCC, we’re not just keeping up – we’re setting ourselves up for even more growth in the future.
Sjors Serpara
Product Manager Systems at Sunsit
Advanced Order and
Inventory Management
One of the most impactful features implemented by Sunsit through its migration to Sana Commerce Cloud (SCC) is the platform’s advanced order and inventory management capabilities. Prior to adopting SCC, Sunsit struggled with inefficient order processing and inventory management, hindering its ability to meet customer demands effectively. However, with SCC’s advanced functionalities, Sunsit gained a comprehensive solution that streamlined the entire order fulfillment process and provided real-time visibility into inventory levels. This allowed Sunsit to optimize inventory allocation, reduce stockouts, and minimize order processing times, leading to improved customer satisfaction and retention. By leveraging SCC’s advanced order and inventory management tools, Sunsit achieved greater operational efficiency, enhanced its competitiveness in the market, and paved the way for sustained growth and success in the B2B garden furniture industry.
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