Deliver a seamless customer experience with
omnichannel e‑commerce

Connect all your channels and leverage the power of your ERP to offer your customers consistency and transparency — no matter where they shop.

Image representing digital connections between people on various devices like mobile and computer

Connect all your channels and leverage the power of your ERP to offer your customers consistency and transparency — no matter where they shop.

What can omnichannel e-commerce
help you achieve?

Improve your customer experience with an e-commerce strategy that connects all your channels seamlessly. With omnichannel e-commerce you can provide your customers with a unified experience no matter where they shop. This strategy is increasingly prevalent as a recent study shows that 73% of online shoppers use multiple channels while purchasing online.

With so many different connections to manage, you should look for an omnichannel solution that can:

Store all your data and business logic in one database

Create consistent cross-channel brand experiences

Make it easy to grow and embrace new business models

Total customer convenience

Customer experience can make or break online sales. Make the purchasing process clear and simple for your customers by using one system, your ERP, as the sole source of information for your web store.

Reliability without compromise

Your customers’ goal is to get the right product for the job at the right price — and they depend on you to do that. Your e-commerce solution should be one that buyers can rely on to provide always-accurate, data-rich and secure information and processes, 24/7.

Constant evolution

Whether you’re implementing a PIM system, changing or adding products, or selling via online marketplaces, choose an e-commerce solution that scales, adapts and grows with you — without operational disruption — so you can stay one step ahead of the curve.

Create a seamless omnichannel experience
with Sana Commerce

Consistency and transparency are the keys to omnichannel success. This is a particular challenge for organizations that are subject to siloed approaches: It’s easier to accidentally distribute conflicting information if your data and business logic are not housed in one, unified database.

With Sana Commerce, our tight Dynamics and SAP ERP integration makes it simple to eliminate data silos, create consistent and dynamic cross-channel brand experiences, and maximize visibility or processes across your organization.

Consistency and transparency

Possible information conflicts are a common risk with omnichannel e-commerce. But with ERP e-commerce, you can depend on your ERP integration to make a reliable and consistent one-stop data hub for all your channels.

A smart approach to personalization

With an ERP-powered approach to e-commerce means you can personalize in a smarter way, making use of insights like customer-specific pricing, customer segments, order history and more.

Clear, accurate product information

As with customer data, all the product data in your web store comes directly from your ERP system in real time. This means product specifications, details and images are always accurate and available across devices.

Customer-centricity

An omnichannel solution based on your ERP enables you to focus on what matters: your customers. Offering integrated e-commerce lets you be reliable and available anywhere they want to engage.

Support to scale

An omnichannel strategy is often the first step toward growth and expansion. Paired with an ERP e-commerce solution, it will be easier for your organization to capture new markets and embrace new business models.

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Always In sync with real-time data.
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Fuel growth with analytics that uncover trends and maximize ROI.

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See how business like you
drive scalable growth.

Peter Jäger

Head of Project & Process Management

80%

Adoption rate

85%

Customer satisfaction

200%

Increase in user accounts

“With Sana Commerce, we’ve reclaimed valuable time for our sales team to focus on higher-value tasks, while providing our partners with an intuitive spare parts ordering system. Without Sana Commerce, our market reach would be limited. It’s not just a platform; it’s our key to finding the right sales channels and informing our dealers.”

International technology and engineering company, Palfinger, chose Sana Commerce to solve multilevel distribution challenges and simplify the B2B e-commerce experience.

Read case study

Rik van Uhm

Manager Service Strategy Team

24/7

Global support

Contiweb is a global leader in the development, production, and sales of state-of-the-art web-fed auxiliaries for a wide range of commercial packaging and label printing applications. Their innovative solutions for web offset web inkjet packaging and converting and finishing are built to order for their customers, ensuring excellent quality, reliability, and cost-efficiency.

Contiweb automated its order process to save valuable team time.

Read case study

Emily Pelosi

Digital Marketing Manager Consultant at K-Rain

100%

Increase in web traffic

25%

Jump in sales

70%

Of traffic is now inbound

K-Rain® Manufacturing swapped a high-maintenance Magento (now Adobe) e-commerce solution for a personalized commerce experience powered by Sana Commerce.

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Sophie Fischer

Project Management After Sales at HOBART

15%

More online orders

690

Online orders per month

“The number of customers ordering via the online store has grown at a steady rate. We have seen a shift in the order intake channel from manual processing via telephone, mail and fax to the web store (about 15%).”

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Sana Commerce Cloud
E-commerce built for your needs

Let your customers purchase easily and efficiently with a solution that puts your ERP at the heart of your e-commerce.

With our ERP-integrated solution, you can leverage your Microsoft Dynamics or SAP ERP data and business logic. Provide a consistent, reliable and personalized customer experience — online, offline and across channels — by displaying real-time: