Deliver a seamless customer experience with omnichannel e‑commerce

Connect all your channels and leverage the power of your ERP to offer your customers consistency and transparency — no matter where they shop.

Talk to an omnichannel commerce expert
Image representing digital connections between people on various devices like mobile and computer

What can omnichannel e-commerce help you achieve?

Improve your customer experience with an e-commerce strategy that connects all your channels seamlessly. With omnichannel e-commerce you can provide your customers with a unified experience no matter where they shop. This strategy is increasingly prevalent as a recent study shows that 73% of online shoppers use multiple channels while purchasing online.

With so many different connections to manage, you should look for an omnichannel solution that can:

  • Store all your data and business logic in one database
  • Create consistent cross-channel brand experiences
  • Make it easy to grow and embrace new business models
Total Customer Convenience
Total customer convenience

Customer experience can make or break online sales. Make the purchasing process clear and simple for your customers by using one system, your ERP, as the sole source of information for your web store.

Reliability without compromise
Reliability without compromise

Your customers’ goal is to get the right product for the job at the right price — and they depend on you to do that. Your e-commerce solution should be one that buyers can rely on to provide always-accurate, data-rich and secure information and processes, 24/7.

Constant evolution
Constant evolution

Whether you’re implementing a PIM system, changing or adding products, or selling via online marketplaces, choose an e-commerce solution that scales, adapts and grows with you — without operational disruption — so you can stay one step ahead of the curve.

Create a seamless omnichannel experience with Sana Commerce

Consistency and transparency are the keys to omnichannel success. This is a particular challenge for organizations that are subject to siloed approaches: It’s easier to accidentally distribute conflicting information if your data and business logic are not housed in one, unified database.

With Sana Commerce, our tight Dynamics and SAP ERP integration makes it simple to eliminate data silos, create consistent and dynamic cross-channel brand experiences, and maximize visibility or processes across your organization.

Consistency and transparency

Possible information conflicts are a common risk with omnichannel e-commerce. But with ERP e-commerce, you can depend on your ERP integration to make a reliable and consistent one-stop data hub for all your channels.

A smart approach to personalization

With an ERP-powered approach to e-commerce means you can personalize in a smarter way, making use of insights like customer-specific pricing, customer segments, order history and more.

Clear, accurate product information

As with customer data, all the product data in your web store comes directly from your ERP system in real time. This means product specifications, details and images are always accurate and available across devices.


An omnichannel solution based on your ERP enables you to focus on what matters: your customers. Offering integrated e-commerce lets you be reliable and available anywhere they want to engage.

Support to scale

An omnichannel strategy is often the first step toward growth and expansion. Paired with an ERP e-commerce solution, it will be easier for your organization to capture new markets and embrace new business models.

Don’t just take it from us. Here’s what our customers have to say:

“Sana Commerce’s product is very flexible. As long as your design is there, you can do pretty much anything on the home page from Sana Admin. Thanks to Sana Commerce’s platform, set up for responsive design on tablet and mobile, you don’t have to worry about that part, and can try many different kinds of design.”

Nan Xu | E-Commerce and Digital Specialist at IHL Read more
IHL Canada

“With Sana Commerce’s software, the intelligence of the ERP system is automatically implemented in the web store. This allows us to prevent modifications in our ERP system from showing up in our web store too late, or perhaps not showing up at all. This means the customer always has reliable, real-time information.”

Marcel de Groot | General Manager at Exalto Read more

“An important aspect of the Sana Commerce platform that we take advantage of is the ability to customize what is displayed per customer segment. With Sana Commerce, we are able to support a consumer-facing scenario and a B2B scenario, including providing content experiences that are targeted to our audiences.”

Chris Rooney | Business Analyst for E-Commerce at Century Martial Arts


faster page load speed


B2C business growth


Read more
Century Martial Arts

Get the latest research on your B2B buyers

Our 2022 B2B Buyer Report takes a look at the current state of B2B e-commerce from a buyer perspective.

With over 50% of buyers now purchasing from suppliers online, are you sure you are meeting your customers’ expectations? Get your free copy of the report today.

Download the report
Cover image of 2022 B2B Buyer Report - Sana Commerce

Sana Commerce Cloud: E-commerce built for your needs

Let your customers purchase easily and efficiently with a solution that puts your ERP at the heart of your e-commerce.

With our ERP-integrated solution, you can leverage your Microsoft Dynamics or SAP ERP data and business logic. Provide a consistent, reliable and personalized customer experience — online, offline and across channels — by displaying real-time:

  • Product specifications
  • Inventory levels
  • Order history
  • Volume pricing
  • Customer-specific discounts
  • Tax determination
Learn more about the product Watch a 15-minute product demo

Want to know how Sana Commerce can support your omnichannel aspirations?