Deliver a seamless customer experience with omnichannel e‑commerce

Connect all your channels and leverage the power of your ERP to offer your customers consistency and transparency — no matter where they shop.

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What can omnichannel e-commerce help you achieve?

Improve your customer experience with an e-commerce strategy that connects all your channels seamlessly. With omnichannel e-commerce you can provide your customers with a unified experience no matter where they shop. This strategy is increasingly prevalent as a recent study shows that 73% of online shoppers use multiple channels while purchasing online.

With so many different connections to manage, you should look for an omnichannel solution that can:

  • Store all your data and business logic in one database
  • Create consistent cross-channel brand experiences
  • Make it easy to grow and embrace new business models
Total Customer Convenience
Total customer convenience

Customer experience can make or break online sales. Make the purchasing process clear and simple for your customers by using one system, your ERP, as the sole source of information for your web store.

Reliability without compromise
Reliability without compromise

Your customers’ goal is to get the right product for the job at the right price — and they depend on you to do that. Your e-commerce solution should be one that buyers can rely on to provide always-accurate, data-rich and secure information and processes, 24/7.

Constant evolution
Constant evolution

Whether you’re implementing a PIM system, changing or adding products, or selling via online marketplaces, choose an e-commerce solution that scales, adapts and grows with you — without operational disruption — so you can stay one step ahead of the curve.

Create a seamless omnichannel experience with Sana Commerce

Consistency and transparency are the keys to omnichannel success. This is a particular challenge for organizations that are subject to siloed approaches: It’s easier to accidentally distribute conflicting information if your data and business logic are not housed in one, unified database.

With Sana Commerce, our tight Dynamics and SAP ERP integration makes it simple to eliminate data silos, create consistent and dynamic cross-channel brand experiences, and maximize visibility or processes across your organization.

Consistency and transparency

Possible information conflicts are a common risk with omnichannel e-commerce. But with ERP e-commerce, you can depend on your ERP integration to make a reliable and consistent one-stop data hub for all your channels.

Consistency and transparency

A smart approach to personalization

With an ERP-powered approach to e-commerce means you can personalize in a smarter way, making use of insights like customer-specific pricing, customer segments, order history and more.

Personalized marketing

Clear, accurate product information

As with customer data, all the product data in your web store comes directly from your ERP system in real time. This means product specifications, details and images are always accurate and available across devices.

No data silos


An omnichannel solution based on your ERP enables you to focus on what matters: your customers. Offering integrated e-commerce lets you be reliable and available anywhere they want to engage.


Support to scale

An omnichannel strategy is often the first step toward growth and expansion. Paired with an ERP e-commerce solution, it will be easier for your organization to capture new markets and embrace new business models.

multi-region support
Consistency and transparency Personalized marketing No data silos Customer-centricity multi-region support

Which monthly plan is right for you?

See how we can save you and your business time and money with our e-commerce solution.


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What are other B2B companies saying about our solution?

Gerard W.
Gerard W.
Financial & Operational Director

We now have orders from customers we previously had no contact with.

No more manual order intake and processing. Stock availability, customer-specific pricing, volume discounts, etc. are all administered in NAV and work great in the web store.

Sibille H.
Sibille H.
Project Manager

Sana Commerce really boosts your online sales.

The pricing for the performance is excellent. Of all the e-commerce solutions we looked at, Sana Commerce was the best in pricing, performance and connection to our ERP.

Andres R.
Andres R.
Chief Information Officer

High level of integration with our ERP.

I like the ability to implement on MS Dynamics Ax, you don’t need to customize a lot in the ERP because Sana includes a high level of integration with MS Dynamics AX. And it is to easy to include the discount policies of each customer and other information from the ERP.

Marco S.
Marco S.
Head of IT Services

We now have a webshop implemented in a very short amount of time.

The webshop works and we don’t need a whole team in Austria to keep it alive. It just works and we can focus on development and new things. Pros: Standard integration Dynamics AX and Perfion. Fits in our IT Strategy. Very professional people on the Sana team. Fast implementation, no surprises.

Madelyne Velasco Mite
Madelyne Velasco Mite
Technology Manager

Best e-commerce I found that integrates with SAP.

It connects perfectly with our ERP and makes our internal processes so easy. We don’t have to worry about updating the inventory info or stuff like that. The integration is smooth and it also notifies admins when you have an issue with a customer or internal Sana task.

Tracy L
Tracy L
Director, Digital Development

The in site editor is great! Overall we've been very happy with Sana.

The platform’s ease of use, integration with our NAV ERP, and the consistency\uptime. We rarely have issues and if we do we get immediate notifications that are generally telling us something’s wrong on our end with our ERP or connectivity.

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Claude L.

We can now offer solid e-commerce capabilities to our B2B customers.

It allows a flawless flow of information between the front-end and the ERP. It removes the most significant pain of any e-commerce platform; truth of data. Customer comments have been terrific so far.

Filip D.
Filip D.
Sales & Communication Assistant

We were able to set up and run a large store in a short time.

The CMS is easy enough for beginners but is also open enough for advanced users to program. The attention to detail when it comes to SEO and minimal setup is a big plus.

Pim P.
Pim P.
Director of Business Systems

Integrates well with our ERP and PIM software.

We have accurate ERP and PIM data across our pan-European platform. Our assortment is refreshed on a daily basis and existing products can be revised by new multilingual product-content.

Brett W.
Brett W.
Service Supervisor

Easy integration and great solution.

Sana Commerce gave our contractors the ability to order items outside of standard business hours. It’s an excellent knowledge base that allows you to easily find information and make improvements to your site.

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Emily P.
VP, Digital Marketing

A platform that enables growth.

Sana Commerce enabled us to quickly connect to our ERP and empowered our customers to place their own orders. This saved our limited sales team time and resources.

Nicola M.
Nicola M.
Online Sales Manager

Simple to set up and use!

I’m not an IT Manager, but the ease of configuration and use allowed me to create our shop independently. This is a complete and professional tool for businesses with a high level of ERP integration.

How can you benefit from using an ERP-integrated web portal?

  • Produce easy-to-navigate online product catalogs
  • Simplify complex pricing and discount pricing
  • Get personalized marketing capabilities
  • Access online and offline customer and order data

Discover the remaining 41 benefits of integration in 2022 with our latest report: The Benefits of Integration.

Discover all 45 benefits
The Benefits of Integration

Sana Commerce Cloud: E-commerce built for your needs

Let your customers purchase easily and efficiently with a solution that puts your ERP at the heart of your e-commerce.

With our ERP-integrated solution, you can leverage your Microsoft Dynamics or SAP ERP data and business logic. Provide a consistent, reliable and personalized customer experience — online, offline and across channels — by displaying real-time:

  • Product specifications
  • Inventory levels
  • Order history
  • Volume pricing
  • Customer-specific discounts
  • Tax determination
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