Build up your small or midsized business
with ERP e‑commerce

As an SMB, you need an e-commerce solution that enables business growth, without sacrificing efficiency or the quality of customer experience.

As an SMB, you need an e-commerce solution that enables business growth, without sacrificing efficiency or the quality of customer experience.

Why should you (re)invest
in e-commerce?

Small and midsized businesses (SMBs) often have the same overarching goal in mind: growth, and lots of it. But many smaller businesses struggle to find ways to enhance and expand their brand presence, keep existing customers, acquire new ones and focus on a long-term business vision — all while working with limited budgets, resources and time. A dependable online channel, especially now, has become a true panacea and is key to unlocking online success.

With the right e-commerce solution, you can successfully:

Improve customer experience

Make purchasing pain-free, easy and reliable

Become agile, scalable and future-proof

Total customer convenience

Customer experience can make or break online sales. Make the purchasing process clear and simple for your customers by using one system, your ERP, as the sole source of information for your web store.

Easy and pain-free purchasing

Your customers’ goal is to get the right product for the job at the right price — and they depend on you to do that. Making buying easy and reliable by providing always-accurate, data-rich information, 24/7.

Constant evolution

In the face of change, your business must evolve to remain a strategic partner for your customers. Choose an e-commerce solution that scales, adapts and grows with you — so you can stay one step ahead of the curve.

Unlock limitless growth
with Sana Commerce

Our e-commerce solution uses your ERP as the central point of information for your web store. With an ERP-integrated approach to e-commerce you get a scalable solution with real-time data and a 24/7 always-on revenue stream.

This means all the comprehensive pricing, customer and product information in your ERP is always reflected accurately in your web store. Benefit from dynamic pricing, volume- and tier-discounts, and automatically calculated sales tax and added fees. Together, these advantages make it easy to grow and scale your business.

A man helping another man analyze data and business information on a computer

Key
Capabilities

A smart approach to personalization

With an ERP-powered approach to e-commerce means you can personalize in a smarter way, making use of insights like customer-specific pricing, customer segments, order history and more.

Streamlined online order processing

Ensure accuracy and fast turnaround, thanks to real-time orders and data integration. Any order placed online instantly appears in your ERP, and our real-time data validation ensures this is foolproof, always.

Customer-centricity

An e-commerce solution based on your ERP enables you to focus on what matters: your customers. Offering integrated e-commerce lets you be reliable and available anywhere they want to engage.

Support for business evolution

Looking to expand into new markets or sell direct-to-consumer? Our solution enables these changes and is among the 40% of B2B e-commerce solution providers offering multilanguage and multicurrency support.

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Always In sync with real-time data.
Deliver a seamless self-service experience that builds loyalty.
Fuel growth with analytics that uncover trends and maximize ROI.

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See how business like you
drive scalable growth.

Peter Jäger

Head of Project & Process Management

80%

Adoption rate

85%

Customer satisfaction

200%

Increase in user accounts

“With Sana Commerce, we’ve reclaimed valuable time for our sales team to focus on higher-value tasks, while providing our partners with an intuitive spare parts ordering system. Without Sana Commerce, our market reach would be limited. It’s not just a platform; it’s our key to finding the right sales channels and informing our dealers.”

International technology and engineering company, Palfinger, chose Sana Commerce to solve multilevel distribution challenges and simplify the B2B e-commerce experience.

Read case study

Rik van Uhm

Manager Service Strategy Team

24/7

Global support

Contiweb is a global leader in the development, production, and sales of state-of-the-art web-fed auxiliaries for a wide range of commercial packaging and label printing applications. Their innovative solutions for web offset web inkjet packaging and converting and finishing are built to order for their customers, ensuring excellent quality, reliability, and cost-efficiency.

Contiweb automated its order process to save valuable team time.

Read case study

Emily Pelosi

Digital Marketing Manager Consultant at K-Rain

100%

Increase in web traffic

25%

Jump in sales

70%

Of traffic is now inbound

K-Rain® Manufacturing swapped a high-maintenance Magento (now Adobe) e-commerce solution for a personalized commerce experience powered by Sana Commerce.

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Sophie Fischer

Project Management After Sales at HOBART

15%

More online orders

690

Online orders per month

“The number of customers ordering via the online store has grown at a steady rate. We have seen a shift in the order intake channel from manual processing via telephone, mail and fax to the web store (about 15%).”

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Sana Commerce Cloud
E-commerce built for your needs

Among e-commerce solutions for small and midsized businesses, Sana Commerce is the only ERP-integrated platform that eliminates the silos often caused by standalone, low-cost shopping cart solutions. Sana Commerce Cloud lets you:

Offer unlimited personalization and design capabilities with our intuitive in-page editor, plus a B2B-optimized checkout flow
Guarantee complete data accuracy and transparency for accelerated revenue growth, error-free online purchasing and hassle-free web store management.
Provide an efficient e-commerce solution that moves your business online, lowers operational costs, and boosts customer acquisition and retention.

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