Build up your small or midsized business with ERP e‑commerce

As an SMB, you need an e-commerce solution that enables business growth, without sacrificing efficiency or the quality of customer experience.

Discover Sana Commerce Cloud Take a product tour

Why should you (re)invest in e-commerce?

Small and midsized businesses (SMBs) often have the same overarching goal in mind: growth, and lots of it. But many smaller businesses struggle to find ways to enhance and expand their brand presence, keep existing customers, acquire new ones and focus on a long-term business vision — all while working with limited budgets, resources and time. A dependable online channel, especially now, has become a true panacea and is key to unlocking online success.

With the right e-commerce solution, you can successfully:

  • Improve customer experience
  • Make purchasing pain-free, easy and reliable
  • Become agile, scalable and future-proof
Total Customer Convenience
Total customer convenience

Customer experience can make or break online sales. Make the purchasing process clear and simple for your customers by using one system, your ERP, as the sole source of information for your web store.

Reliability without compromise
Easy and pain-free purchasing

Your customers’ goal is to get the right product for the job at the right price — and they depend on you to do that. Making buying easy and reliable by providing always-accurate, data-rich information, 24/7.

Constant evolution
Constant evolution

In the face of change, your business must evolve to remain a strategic partner for your customers. Choose an e-commerce solution that scales, adapts and grows with you — so you can stay one step ahead of the curve.

Unlock limitless growth with Sana Commerce

Our e-commerce solution uses your ERP as the central point of information for your web store. With an ERP-integrated approach to e-commerce you get a scalable solution with real-time data and a 24/7 always-on revenue stream.

This means all the comprehensive pricing, customer and product information in your ERP is always reflected accurately in your web store. Benefit from dynamic pricing, volume- and tier-discounts, and automatically calculated sales tax and added fees. Together, these advantages make it easy to grow and scale your business.

A smart approach to personalization

With an ERP-powered approach to e-commerce means you can personalize in a smarter way, making use of insights like customer-specific pricing, customer segments, order history and more.


Streamlined online order processing

Ensure accuracy and fast turnaround, thanks to real-time orders and data integration. Any order placed online instantly appears in your ERP, and our real-time data validation ensures this is foolproof, always.

Reliable performance to support high order volumes


An e-commerce solution based on your ERP enables you to focus on what matters: your customers. Offering integrated e-commerce lets you be reliable and available anywhere they want to engage.


Support for business evolution

Looking to expand into new markets or sell direct-to-consumer? Our solution enables these changes and is among the 40% of B2B e-commerce solution providers offering multilanguage and multicurrency support.

Exploded Views
Personalization Reliable performance to support high order volumes Customer-centricity Exploded Views

Which monthly plan is right for you?

See how we can save you and your business time and money with our e-commerce solution.


I’d like to see pricing

What are other B2B companies saying about our solution?

Gerard W.
Gerard W.
Financial & Operational Director

We now have orders from customers we previously had no contact with.

No more manual order intake and processing. Stock availability, customer-specific pricing, volume discounts, etc. are all administered in NAV and work great in the web store.

Sibille H.
Sibille H.
Project Manager

Sana Commerce really boosts your online sales.

The pricing for the performance is excellent. Of all the e-commerce solutions we looked at, Sana Commerce was the best in pricing, performance and connection to our ERP.

Andres R.
Andres R.
Chief Information Officer

High level of integration with our ERP.

I like the ability to implement on MS Dynamics Ax, you don’t need to customize a lot in the ERP because Sana includes a high level of integration with MS Dynamics AX. And it is to easy to include the discount policies of each customer and other information from the ERP.

Marco S.
Marco S.
Head of IT Services

We now have a webshop implemented in a very short amount of time.

The webshop works and we don’t need a whole team in Austria to keep it alive. It just works and we can focus on development and new things. Pros: Standard integration Dynamics AX and Perfion. Fits in our IT Strategy. Very professional people on the Sana team. Fast implementation, no surprises.

Madelyne Velasco Mite
Madelyne Velasco Mite
Technology Manager

Best e-commerce I found that integrates with SAP.

It connects perfectly with our ERP and makes our internal processes so easy. We don’t have to worry about updating the inventory info or stuff like that. The integration is smooth and it also notifies admins when you have an issue with a customer or internal Sana task.

Tracy L
Tracy L
Director, Digital Development

The in site editor is great! Overall we've been very happy with Sana.

The platform’s ease of use, integration with our NAV ERP, and the consistency\uptime. We rarely have issues and if we do we get immediate notifications that are generally telling us something’s wrong on our end with our ERP or connectivity.

Default photo
Claude L.

We can now offer solid e-commerce capabilities to our B2B customers.

It allows a flawless flow of information between the front-end and the ERP. It removes the most significant pain of any e-commerce platform; truth of data. Customer comments have been terrific so far.

Filip D.
Filip D.
Sales & Communication Assistant

We were able to set up and run a large store in a short time.

The CMS is easy enough for beginners but is also open enough for advanced users to program. The attention to detail when it comes to SEO and minimal setup is a big plus.

Pim P.
Pim P.
Director of Business Systems

Integrates well with our ERP and PIM software.

We have accurate ERP and PIM data across our pan-European platform. Our assortment is refreshed on a daily basis and existing products can be revised by new multilingual product-content.

Brett W.
Brett W.
Service Supervisor

Easy integration and great solution.

Sana Commerce gave our contractors the ability to order items outside of standard business hours. It’s an excellent knowledge base that allows you to easily find information and make improvements to your site.

Default photo
Emily P.
VP, Digital Marketing

A platform that enables growth.

Sana Commerce enabled us to quickly connect to our ERP and empowered our customers to place their own orders. This saved our limited sales team time and resources.

Nicola M.
Nicola M.
Online Sales Manager

Simple to set up and use!

I’m not an IT Manager, but the ease of configuration and use allowed me to create our shop independently. This is a complete and professional tool for businesses with a high level of ERP integration.

Sana Commerce Cloud: E-commerce built for your needs

Among e-commerce solutions for small and midsized businesses, Sana Commerce is the only ERP-integrated platform that eliminates the silos often caused by standalone, low-cost shopping cart solutions. Sana Commerce Cloud lets you:

  • Offer unlimited personalization and design capabilities with our intuitive in-page editor, plus a B2B-optimized checkout flow
  • Guarantee complete data accuracy and transparency for accelerated revenue growth, error-free online purchasing and hassle-free web store management
  • Provide an efficient e-commerce solution that moves your business online, lowers operational costs, and boosts customer acquisition and retention.
Learn more about the product Watch a 15-minute product demo