Build up your small or midsized business with ERP e-commerce

As an SMB, you need an e-commerce solution that enables business growth, without sacrificing efficiency or the quality of customer experience.

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Why should you (re)invest in e-commerce?

Small and midsized businesses (SMBs) often have the same overarching goal in mind: growth, and lots of it. But many smaller businesses struggle to find ways to enhance and expand their brand presence, keep existing customers, acquire new ones and focus on a long-term business vision — all while working with limited budgets, resources and time. A dependable online channel, especially now, has become a true panacea and is key to unlocking online success.

With the right e-commerce solution, you can successfully:

  • Improve customer experience
  • Make purchasing pain-free, easy and reliable
  • Become agile, scalable and future-proof
Total Customer Convenience
Total customer convenience

Customer experience can make or break online sales. Make the purchasing process clear and simple for your customers by using one system, your ERP, as the sole source of information for your web store.

Reliability without compromise
Easy and pain-free purchasing

Your customers’ goal is to get the right product for the job at the right price — and they depend on you to do that. Making buying easy and reliable by providing always-accurate, data-rich information, 24/7.

Constant evolution
Constant evolution

In the face of change, your business must evolve to remain a strategic partner for your customers. Choose an e-commerce solution that scales, adapts and grows with you — so you can stay one step ahead of the curve.

Unlock limitless growth with Sana Commerce

Our e-commerce solution uses your ERP as the central point of information for your web store. With an ERP-integrated approach to e-commerce you get a scalable solution with real-time data and a 24/7 always-on revenue stream.

This means all the comprehensive pricing, customer and product information in your ERP is always reflected accurately in your web store. Benefit from dynamic pricing, volume- and tier-discounts, and automatically calculated sales tax and added fees. Together, these advantages make it easy to grow and scale your business.

A smart approach to personalization

With an ERP-powered approach to e-commerce means you can personalize in a smarter way, making use of insights like customer-specific pricing, customer segments, order history and more.

Streamlined online order processing

With an ERP-powered approach to e-commerce means you can personalize in a smarter way, making use of insights like customer-specific pricing, customer segments, order history and more.


An e-commerce solution based on your ERP enables you to focus on what matters: your customers. Offering integrated e-commerce lets you be reliable and available anywhere they want to engage.

Support for business evolution

Looking to expand into new markets or sell direct-to-consumer? Our solution enables these changes and is among the 40% of B2B e-commerce solution providers offering multilanguage and multicurrency support.

Don’t just take it from us. Here’s what our customers have to say:

“It seems that in today’s era, a strong online presence is the fastest and most efficient way to gain new customers. That’s why it is so important that we found a partner like Sana Commerce to grow our business and reach new people.”

Jason Hummert | Director of Marketing at Hummert International Read more
Hummert International

“We did consider Magento, but Sana is more cost-effective [and] as a growing business, we wanted a more powerful platform with more control. Sana is easy to use and will scale with our business. We’ve seen great conversion levels and the Sana web store allows us to continue to offer excellent customer care.”

Marta Dyer Smith | E-Commerce Manager at Jim Lawrence Read more
Jim Lawrence

Sana Commerce was an easy choice because of the full integration with our existing Microsoft Dynamics NAV platform. Our main concerns were whether we were going to have a reliable and secure platform and whether it was going to be too labor-intensive for a company of our size… But our new platform has been created for us to be able to do that.

Barry Kozlowski | Vice President at Alko Distributors Read more
Alko Distributors

“Our Sana Commerce web store is a big win for us. Before, e-commerce was just an addition to our business. Now it’s the livelihood of the business. We do everything online through the site, which lets us help our customers 10x faster than we could before.”

Gary Rollar Jr. | VP of Operations at PTL ONE Read more

See how users and industry experts rank our solution

G2 High Performer Summer 2021
4.4 star rating on G2 Crowd

We’ve been named a high performer on G2 Crowd among overall e-commerce platforms.

4.5 star rating on Capterra

Sana Commerce maintains a strong rating on e-commerce software review site, Capterra.

G2 High Performer Summer 2021
Sana Commerce named High Performer by G2

Leading software review platform G2 named us a High Performer for two quarters in a row.

Sana Commerce Cloud: E-commerce built for your needs

Among e-commerce solutions for small and midsized businesses, Sana Commerce is the only ERP-integrated platform that eliminates the silos often caused by standalone, low-cost shopping cart solutions. Sana Commerce Cloud lets you:

  • Offer unlimited personalization and design capabilities with our intuitive in-page editor, plus a B2B-optimized checkout flow
  • Guarantee complete data accuracy and transparency for accelerated revenue growth, error-free online purchasing and hassle-free web store management
  • Provide an efficient e-commerce solution that moves your business online, lowers operational costs, and boosts customer acquisition and retention.
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