Conquer catalog complexity. 
Drive confident purchases. 

Warehouse Harrison Clough

Use our content & store management features to cut manual tasks for your team and simplify ordering for your distributors and dealers.

A single source of truth 
for your product data. 

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Product catalog management

Manage large SKUs and complex product relationships with an online catalog driven by your ERP.

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Product data enrichment

Enhance product pages with rich technical data, schematics, and multimedia attachments to give buyers confidence to purchase.

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Automated content

Instantly convert raw product data into clear, helpful descriptions, saving your team from hours of manual content creation.  

Unlock the value 
in your technical data.  

Product catalog management

Stop managing product data in multiple places.

  • Handle massive catalogs

    Use faceted search to help buyers filter through 1000s of SKUs and find the exact part they need, fast.

  • Simplify complex products

    Display product variants, related items, bills of materials (BOMs), and assemblies clearly -- ensuring buyers can order correctly and independently. 

Product Information Management product visual

Product data enrichment

Attach critical information directly to your product pages.

  • Attach key documents

    Add spec sheets, CAD drawings, safety data sheets, installation guides, and even videos or 360° visuals directly to product pages.

  • Connect related items

    Link accessories, replacements, and substitutes to increase order value and help customers complete their projects seamlessly. 

Product Information Management product visual

Automated content

Convert raw product attributes from your ERP into clear descriptions.

  • Improve product findability

    Generate consistent, keyword-rich content that helps customers find your products through search, both on your site and on search engines.

  • Empower your non-technical teams

    Enrich product pages without needing deep engineering knowledge. 

Product Information Management product visual

Ready to build a better catalog?

  • Empower teams to maintain a rich product catalog
  • Save hours of manual work with AI-powered tools
  • Create a seamless buying experience built on reliable product data 
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See how business like you 
drive scalable growth.

Labelmaster logo

Nathan Ayres

E-commerce manager at Labelmaster

50%

Increase in daily order processing

15%

Surge in shop accounts

25%

Increase in web traffic
The transition to Sana Commerce Cloud, marked a significant shift towards increased automation. Processes became more streamlined and efficient, making it easier to report crucial information back to the C-Suite”
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Name Machinery Manufacturing Labelmaster

What if you could create a completely custom storefront for a key account? LabelMaster did just that, turning its product catalog into a simple, personalized buying experience that grew the account’s order volume.

KWB Logo

David Oblak

Head of Digital Transformation at KWB

3

Days per week are reclaimed by sales agents

30%

Of spare parts orders now being placed online

5%

Monthly increase in adoption rates
One of our key drivers for adopting e-commerce was to increase productivity. By implementing a web shop, we wanted to reduce the workload of both our salespeople and internal staff through automation
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Machinery Manufacturing KWB

Finding the right spare part shouldn't be a challenge. KWB solved this for their customers with an intuitive decision tree, leading to better order accuracy and fewer service calls for their team. 

Univergomma logo

Marco Morreale

E-commerce Project Manager at Univergomma SpA

90%+

Of product orders take place online

5,000

Orders daily

80K

Product searches daily
Our internal IT teams have enjoyed the usability of the back-end, especially the content management system, shop account and device management control. Sana Commerce Cloud made the whole system architecture simpler and more maintainable.
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Machinery Manufacturing Distribution United Pacific Industries

How do you protect your competitive edge online? Univergomma secures its store with controlled user authentication, ensuring sensitive data stays private while giving customers the professional buying experience they expect.