E‑commerce resources

A complete guide to B2B e-commerce marketing

Learn what e-commerce marketing is, different strategies to use, how to research competitors, and more with this in-depth guide.

Why personalization in B2B e-commerce works and how your business can benefit

Discover everything you need to know about personalization in B2B e-commerce. Plus, find out how to get start and read real use cases.

10 key e-commerce business risks and how to solve them

E-commerce risks threaten to harm your growing e-commerce business. Here are ten solutions to the most common e-commerce business risks.

5 B2B e-commerce marketing strategies to drive conversions

Increase your web store traffic, maintain customer loyalty and drive conversions with these 5 effective B2B e-commerce marketing strategies.

Segmentation for online marketing: The comprehensive B2B guide

What are the benefits of segmentation? And how do you set up strong B2B customer segments? Discover how to use the power of B2B segmentation.

Take your B2B web store to the next level with predictive ordering

10 strategies to grow your e-commerce business revenue

To grow your e-commerce sales, you need an effective strategy to provide a seamless customer experience. Get our top tips that you can implement immediately in this article.

Understand consumer insights in marketing to drive a metric-based strategy

Learn how can you use consumer insights in marketing to create a better metric-based strategy that allows you to drill down into details.

Evidence-based marketing tips for B2B companies

Evidence-based marketing uses statistics, research and more to prove that a product or service works. Read on to get the latest industry tips.

How to improve your B2B website design — and why it’s so important

Find out why exceptional B2B website design is key to driving conversions — and how you can upgrade your web store today.

Conversion rate optimization in B2B e-commerce

What is international e-commerce and why does it matter for your business?

Expanding your business to an international audience opens up the potential for new customers and increased brand visibility.

The best targets for your omnichannel marketing to reach B2B customers

A guide to direct-to-consumer (D2C) e-commerce sales

How e-commerce is changing supply chain management