73%
of B2B buyers prefer to buy online
B2B Buyer Report 2025
Game plan for the new era of B2B buying
Take a look at the data from 750 B2B leaders around the world and turn it in into a game winner.
85%
of buyers experience frustrations when buying online
75%
of buyers would switch to a supplier who offered a better online buying experience
Making online commerce the reliable choice
The B2B Buyer Report shows that frustrations arise from online buying experiences that don’t center these three attributes: reliability, efficiency, and speed.
Our report, published jointly with Sapio Research, will detail:
- The state of the B2B buying industry
- Buyer preferences and frustrations
- The antidote: the power of real-time data
How Alliant Power grew revenue by 12% through empowering customer self-service
Alliant had a problem: old, slow e-commerce.
Magento hampered Alliant Power’s sales — sending online orders plummeting from 60% to 25%.
Why? Take Alliant’s word for it.
“The Magento website was slow, pricing didn’t update as it should, orders got stuck, and customers couldn’t even view their placed orders.” – Nicole Tucker, Senior Director, Business Development & Connectivity
Sana Commerce Cloud managed their complex business
Alliant Power partnered with Sana Commerce, which natively integrated with their Microsoft Dynamics NAV ERP.
This native integration meant:
- Always accurate pricing, stock, and order information
- Streamlined processes to better manage complex operations
- Easily managed extensive catalog of unique parts
- Unprecedented customer transparency
Read more about Alliant Power and Sana Commerce
Inside B2B Online Chicago 2025: Trends, connections, and takeaways
This May, the Sana Commerce team was on the ground at B2B Online Chicago, one of the leading events for manufacturers and distributors focused on digital transformation. The event brought together a powerful mix of strategic thinkers, digital leaders, and tech innovators, all looking to define what’s next for B2B commerce.
Take a look at what we were up to, what we learned, and how we connected with the B2B community.
Read the blog
Next Sana event? B2B E-Commerce Connect.
Sana Commerce hosts B2B E-commerce Connect annually, bringing together B2B businesses all over the world to discuss the future of B2B Commerce and Sana Commerce Cloud.
Get notified when registrations open for B2B E-commerce Connect.
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You will be notified when B2B E-commerce Connect registration opens.