Picture this: you’re an engineer searching for a specific type of valve for a complex industrial project. You navigate to your usual supplier’s web store, only to be confronted with a seemingly endless list of valves, each with slightly different specifications, materials, and pressure ratings. Where do you even begin?
You start clicking through filters, trying to narrow down the options. But with dozens of attributes and variations, the process feels like a maze. You’re not even sure which filters are most important for your specific needs. Time is ticking, and frustration is mounting.
This is the reality for many B2B buyers navigating complex product catalogs. The sheer volume of information can be overwhelming, leading to uncertainty, wasted time, and potentially costly mistakes. Without a clear path to the right product, you might end up abandoning your search altogether or, worse, ordering the wrong item.
The solution — how Guided Product Finder clears the path
Sana Commerce Cloud’s Guided Product Finder (GPF) adds a conversation layer on top of your existing data. Buyers answer a few plain‑language questions, and the catalogue quietly reshapes itself behind the scenes.
Conversational Q&A
A progressive question flow narrows results without overwhelming buyers.
Live data filtering
Answers instantly apply your ERP/PIM facets—no extra ML warm‑up or manual tagging.
Visual selection everywhere
Icons, color swatches and buttons now feature on Home, Search, PLP and, most recently Product Group Pages.
The impact – benefits both sides feel
Guided Product Finder doesn’t just make shopping easier—it makes the whole business run smoother.
For buyers
Optimised product discovery – Find the right item in seconds, not minutes.
Personalised shopping experience – Questions adapt to each buyer’s needs, cutting confusion.
Simplified navigation – Visual cues remove guesswork and speed up decisions.
For sellers
Streamlined operations – Fewer “Is this the right part?” phone calls; sales teams focus on bigger deals.
Efficient catalogue exposure – Surface the full range (including long-tail variants) without manual merchandising.
Increased conversion rates – Quick, confident decisions translate into higher order values and repeat business.
Add it up and you’re looking at lower return costs, higher revenue, and happier customers.
How to use Guided Product Finder:
Access from the content element explorer: Guided Product Finder is available as a paid feature and is a configurable content element. You can easily add it to various pages within your Sana Commerce Cloud web store.
Add the content element
Drag “Guided Product Finder” from the explorer onto any page.
Tune the flow
Arrange the question order and decide which attributes show up as visuals.
Publish, then watch the metrics
Go live instantly and monitor the uplift in conversions and return reduction.
Conclusion: ready to guide your customers to success?
With Sana Commerce Cloud’s Guided Product Finder, you can transform your web store into a personalized experience that guides your customers to the perfect product with ease.
Say goodbye to frustrated buyers and hello to increased conversions, reduced returns, and happier customers. It’s time to ditch the complexity and embrace a solution that simplifies product discovery and empowers your buyers to make informed decisions.
Ready to see the Guided Product Finder in action?
Explore the possibilities and discover how it can revolutionize your B2B e-commerce experience.
