Breaking News:

B2B e-commerce scalability at all time low

 

Where B2B buyers stand today, and why companies must catch up now.

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B2B Commerce Reality Check:

3 Facts You Can’t Ignore

Only 12% of businesses say their B2B commerce strategy is scalable.
77% of customers avoid web stores due to concerns over inaccurate payment and invoicing.
98% of buyers say real-time data is crucial – but 89% of sellers don’t offer it.

These figures speak for themselves: Many B2B web stores fail due to a lack of scalability, buyer distrust, and outdated technology.

The gap between what buyers want and what sellers offer in digital B2B sales is too big to ignore.

Our study, developed in collaboration with B2B Online Insights, provides an in-depth look at:

  • The hurdles companies must overcome to scale their e-commerce platforms.
  • What B2B customers really expect – and what stops them from buying online.
  • Why real-time data is the key to long-term success in digital B2B sales.

If these gaps sound familiar, you’re not alone. Our report shows how leading B2B companies are closing them with concrete steps you can apply now.

Missing scalability, poor usability, outdated architecture:

Achieving Agile & Scalable B2B eCommerce Report 2025 exposes why digital commerce initiatives in B2B really fail.

Scalability Takes More Than Technology

Platforms don’t fail just because of tech, but due to internal barriers:

  • 40% face integration problems with existing systems.
  • 36% lack internal resources.

To grow, companies must simplify processes and connect systems intelligently. Scalability happens only when technology, structure, and teams work seamlessly together.

B2B Buyers Expect a B2C-Level Experience

What happens when expectations aren’t met?
You get frustration, abandoned carts, and customer churn.

Key challenges:

  • 77 % of buyers experience online payment and invoicing concerns.
  • 89 % of sellers fail to provide real-time inventory data.

The gap between what buyers expect and what they get is putting your business at risk.

“An increasing number of buyers will expect B2B eCommerce websites to function in the same manner as sites they use in their personal lives.”

Survey participant, Senior Executive, Manufacturing Sector, Achieving Agile & Scalable B2B eCommerce Report 2025

Mobile Experience for Digital Success in B2B

Buyers expect access to product data, stock levels, and prices. And they want it where they are: on their phones. Too many B2B sites fail to meet expectations.

This is what matters:

  • 67 % of B2B businesses prioritize mobile optimization in their e-commerce strategy.
  • 61 % say navigation and usability remain major pain points.

Direct from B2B Online Chicago

Our Achieving Agile & Scalable B2B eCommerce report is based on surveys and interviews with B2B businesses who attended B2B Online Chicago, one of the leading events for digital B2B commerce strategies. 

Key insights:

  • Self-service is becoming the norm, especially among Gen Z and Millennials.
  • Integrated systems with real-time capabilities are essential for customer satisfaction
  • Digital B2B solutions must match B2C standards for usability.

These findings demonstrate the importance for companies to continuously adapt their digital B2B strategies to changing expectations and technological requirements.

B2B buying is changing fast.
Don’t get left behind.

Invest in flexible e-commerce architecture with real-time integration, built to scale, and designed for the experience your customers want.