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Before implementing Sana’s e-commerce solution, Domus’ website was essentially an online catalog. “It was an independent, completely separate system,” says Francis Care, Operations Director at Domus. “There was no extra functionality.” The website displayed product information, and customers would ring, fax or email to place their orders.
While the system worked, it wasn’t enough for Domus. “There was no particular problem we were trying to fix, but we’ve always wanted to give our customers better service, granting access to invoices, standing orders, real-time pricing and availability, for instance. And we wanted to become more efficient from a business process perspective.” The way to achieve this was clear: a single, centrally located source of truth.
There was no particular problem we were trying to fix, but we’ve always wanted to give our customers better service, granting access to invoices, standing orders, real-time pricing and availability, for instance. And we wanted to become more efficient from a business process perspective.
Francis Care | Operations Director at Domus
Right from the start, Domus had a clear idea of what kind of solution it was looking for—or rather, what it wasn’t looking for.
“We thought an interfaced solution would be harder to maintain,” says Care, “And we didn’t think it would be a sensible long-term investment. If our business model changed, or even our products, an interfaced solution would be hard to keep up to date. We felt that usability and maintainability were lacking.”
“Sana Commerce has addressed the maintenance and upgrade issues we faced. It’s brought efficiencies, and a responsive design we’re happy with. It’s made our lives easier, and there’s value in that,” says Care.
With such a clear vision on what was needed, Domus soon found Sana Commerce. “It’s suited for us because it’s seamless to integrate and get up and running. And we needed something that was easy to implement because we have so many products.”
It soon became apparent that Sana ticked all the right boxes. “A single centralized data storage, responsive design, the right price point, seamless integration—all these things made it the right solution.” Indeed, it was the integration that made Sana stand out for Domus.
The most important thing has to be the tight integration with Dynamics. The good thing about Sana is that it’s embedded in Dynamics. There are objects installed in Dynamics, and a lot of the other solutions didn’t have that.
Thanks to its Sana Commerce web store, Domus benefited from the following results:
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