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international web stores launched in 1 year
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medical supplies online portals
Fagron’s CEO has always believed in the strength of e-commerce. Even before working with Sana Commerce, the company had already been offering its assortment through an online sales portal for a few years.
Because Fagron delivers products worldwide, a multilingual sales portal was essential. Since its web store was only built for one country, technical difficulties made getting the web store available globally a huge challenge. Fagron decided it was time to start looking for alternatives. The company also needed its web store to function as an information portal, since Fagron’s customers demand very specific documentation with product details and requirements.
Fagron’s project requirements included:
Overall, Fagron was looking for a way to make selling its products online easier, quicker, and more efficient — and turned to Sana Commerce for the answer.
We chose Sana Commerce’s e-commerce solution because of the integration with our ERP. Integrated solutions are way easier to manage than interfaced solutions and therefore really boost your efficiency.
Karel Jutte | Global Application Portfolio Manager at Fagron
After comparing different e-commerce solutions, Fagron chose Sana Commerce to support its online sales channel because of its integration with Fagron’s ERP: Microsoft Dynamics NAV. Working with Sana, Fagron first focused on implementing the e-commerce solution in its NAV system and making product documentation directly available. Secondly, its web store was designed entirely in compliance with the style of Fagron’s other online channels.
Since Fagron’s customers required extensive documentation, Fagron chose to make it as accessible as possible by optimizing the web store’s search functionality. Today, all of the product information is available directly. It’s also always up to date, as all product information files are created based on the information in Dynamics NAV at the time of request. Offering such an information database makes ordering online more attractive and reliable.
All of Fagron’s online orders are placed directly into Dynamics NAV. In addition, customers can now rely on a rich database of product information, which is an absolute must in the pharmaceutical industry. Not only is this a big win for efficiency, but it has also drastically enhanced Fagron’s services. Since teaming up with Sana, Fagron has launched an impressive 14 sales portals in multiple countries, 12 of which were launched in just one year’s time.
As many as 40% of Fagron’s sales orders are now completed online across different countries. In some, Fagron’s online sales have even exceeded initial projections, which goes to show the great benefits of e-commerce and the limitless potential of an integrated e-commerce approach.
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