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Vedotec has had a web store since 2011, but the first iteration of their e-commerce experience wasn’t really what their customers wanted — which was to access relevant product information.
It was common at the time to “receive many ‘standard’ questions from customers about specific products. Our office had to answer the questions by phone each time,” says Marien van Veelen, Director of Vedotec.
People told us we were too small for an ERP integration. But we want to lead the way (for small businesses). We want to automate more and more.
Marien van Veelen | Director at Vedotec
To address this issue, Vedotec sought out an ERP integrated e-commerce solution instead. Tight integration with their SAP Business One ERP and PIM system, Compano, was the key prerequisite when searching for a new web store platform.
In line with the original e-commerce goal, Vedotec’s Sana web store was built within SAP Business One and directly integrated with Vedotec’s Compano PIM system.
With Sana Commerce today, Vedotec can display all important product information in real-time in their web store.
Van Veelen explains: “In our industry, you publish item data and product specifications in a portal. Our customers, for example installation companies, also download this data. The challenge [with our original web store] was that we didn’t always find the publication terms in the portal to be commercially strong enough.”
With the combination of software from Compano and Sana Commerce, we can show very rich product information on our web store. For us, this was a unique thing and a requirement when it came to deciding on an e-commerce provider.
With Vedotec’s Sana integrated web store now live, they can finally display all product information that’s in their ERP system in their web store (in real-time) as well. Customers are increasingly looking for the answers to their questions on the web store rather than calling in, and are very satisfied with the revamped e-commerce experience.
“We received feedback from customers that the information online is much more visible and easy-to-find (in our new Sana web store).” – Marien van Veelen | Director of Vedotec
Other benefits that the new Sana web store delivered Vedotec include:
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