17 – 18 November 2025 | Maritim proArte Hotel, Berlin
From 17 to 18 November 2025, Sana Commerce will be in Berlin for the After Sales Summit, the leading event for forward-thinking manufacturers and service leaders in the machinery and equipment industry.
Read moreAt the After Sales Summit, we’ll be joining the conversation on how manufacturers can strengthen customer relationships and boost profitability through smarter digital service models. From optimizing spare parts sales to enabling seamless self-service experiences for B2B customers, we want to showcase just how ERP-integrated e-commerce can turn after-sales operations into a true competitive advantage.
Meet the team during our ice-breaker session, throughout the event, or at the evening dinner to exchange ideas and see how other industry leaders are already transforming their after-sales strategies.
Britta Buchholz is an Enterprise Account Executive at Sana Commerce. She partners with manufacturers to transform their after-sales business through ERP-integrated e-commerce.
She’s passionate about simplifying complex sales processes and helping companies create stronger, more connected customer experiences.
Meet Britta at the After Sales Summit 2025 and explore how digital innovation can turn after-sales into a true growth driver.
Book a meeting with Britta
With a deep understanding of ERP and e-commerce integration, Wouter Hieronimus helps manufacturers turn operational complexity into growth opportunities. His focus: building scalable B2B commerce strategies that deliver measurable business impact.
If you’ll also be attending, we’d love to connect. Schedule a meeting with Wouter during the event.
Book a meeting with Wouter
The global after-sales market will hit $1.5T by 2027. Yet most manufacturing e-commerce is still not ready. Why?
Moving from parts sales to 'Uptime as a Service' risks channel conflict with your dealers.
We break down the unified data and trust-based strategies needed to turn your entire network into proactive, profitable service partners.
Disconnected systems cause delays, errors, and frustrated customers.
With Sana Commerce Cloud, you connect your ERP directly to your web store — ensuring accurate data, seamless service, and stronger customer relationships.
