
B2B Online Chicago
April 28- 30. Chicago Marriott Downtown.
The Ultimate Playbook for eCommerce, Digital Marketing & Sales.
Read moreVisit our booth 111:
- Network with peers, experts, and industry leaders,
- Gain insights into effective e-commerce strategies.
- Learn how to increase revenue while managing complexity.
- Stop by for a quick assessment and discover strategies to optimize your e-commerce approach.

Join our keynote panel discussion:
Join Sharon Forder, our CMO, and Houman Kashanipour, CEO & President of Alliant Power—a valued Sana Commerce customer—as they share their insights and experiences navigating this generational shift in B2B buying.
- Millennials and Gen Z will make up 71% of B2B buyers by 2025, driving a significant shift in purchasing behaviors and expectations
- Digital self-serve channels will process more than half of large B2B transactions, emphasizing the need for seamless online experiences
- Younger buyers prioritize factors beyond economic value, such as sustainability and co-creation opportunities, requiring businesses to adapt their value propositions

Join our exclusive dinner at River Roast:
Engage in a thought-provoking discussion about the future of B2B buying as real-time data, automation, and digital transformation redefine the industry.
- The power of real-time data – how accurate pricing, inventory, and automation drive revenue
- The sustainability shift – how transparency in sourcing influences buyer decisions
- A night of good food in a warm and welcoming atmosphere.
- Engaging conversations with industry leaders over exceptional food & wine
- Tuesday, April 29th at 7 pm CT. River Roast

Get in the Game: Win NBA Tickets or a Custom Jersey!
Looking for a game-changing reason to visit our booth? Here’s one you can’t miss! We’re giving away two tickets to an NBA game of your choice or a custom NBA original jersey. Get ready to score big!
- Two tickets to an NBA game (choose your team!)
- Or, a one-of-a-kind customized NBA jersey.
- The ultimate prize for basketball fans who want to take their love for the game to the next level
Visit us at booth 111 to enter the raffle—because winning big and making business moves go hand in hand.
Meet the team and take your shot!

VIP Customer Dinner:
Invite-only dinner with top B2B leaders, including our valued customers and industry experts from the Chicago area.
- Insightful conversations and networking over a premium dining experience
- Key trends reshaping the future of B2B commerce.
- Monday, April 28th at 7 pm CT.
- If you’re one of our valued customers and will be in Chicago at that time, please reach out to your CSM to confirm your participation.


Sharon Forder
Chief Marketing Officer

Jeff Siegel
VP Global Partnerships

Graydon Bazell
Senior Account Executive

Caleb Brown
Senior Business Development Representative

Carine Esteves
Senior Customer Success

Samantha Garcia
Partner Manager

Helena Romero
Global Event Manager