SANA VISION

Our vision for your growth

Manufacturing commerce is no longer about operational efficiency. It is about fueling growth across every channel.  

Sana Commerce is your growth engine: anchored in ERP, connected across your ecosystem.  

The market is changing. Are you keeping up?

Challenges facing today’s manufacturers. 

 

Rising customer demands

Personalization and faster lead times are table stakes.

Digital transformation barriers

Fragmented data and siloed workflows are barriers for growth.

Supply chain disruptions

Global uncertainty demands a dynamic, adaptable strategy.

    How we’re evolving to a platform for growth

    From efficiency to growth

    B2B e-commerce has always focused on efficiency, but today, that is simply table stakes. According to McKinsey, B2B companies with strong e-commerce capabilities are growing 5 times faster than their peers.  

    Sana Commerce is shifting to be a growth enabler, designing end-to-end journeys that create new value instead of optimizing workflows.  

    This approach turns your commerce channel from a simple cost-saver into a true revenue engine that helps you scale.  

    From data insights to intelligent guidance

    Traditional reporting provides data but lacks direction, which slows decisions and limits digital impact.  

    We’re evolving from static insights to offering intelligent, consultative guidance that combines trusted ERP data with data from other systems of record.  

    All from a single, dynamic interface where data, logic, and actions converge, adapted to different roles.   

    The result? More confidence for your teams and customers.

    From a closed system to a flexible ecosystem

    While platform extensibility was once the goal, it often results in brittle customizations and difficult upgrades. It’s a significant risk—in fact, Gartner research suggests over 50% of complex IT projects run late or over budget, often due to integration challenges. 

    We are moving towards a fully flexible ecosystem , allowing your ERP to serve as the trusted anchor while working seamlessly with your tech stack, letting you integrate best-of-breed solutions without friction.

    The result is a platform that is stable yet adaptable, ensuring your business is future-ready. 

    See the vision in action at Sana Connect 2025 

    Be the first to see how manufacturers are turning commerce into a growth engine. Join our exclusive live forum where industry leaders and our product teams unveil the next chapter. 

    Previous releases

    See what we’ve been building 

    We’re always working to improve Sana Commerce Cloud for your customers and team.  

    Our latest releases focus on creating a more intuitive buying journey with smarter search and guided discovery tools.  

    We’ve also introduced more flexible subscription and promotion options, while adding features that improve post order efficiency and financial clarity for your buyers.  

    For a more detailed look at each update, you can explore our Product Hub.  

     Learn more