Episode 18: Searching for opportunities in the blue ocean of B2B e-commerce

Searching for opportunities in the blue ocean of B2B e-commerce

Isaiah Bollinger, CEO at Trellis, and Timothy Peterson, Client Advocate at Trellis, from “The Hard Truth About B2B E-Commerce” podcast join Arno for this special episode. These B2B e-commerce experts talk about how and why the largest brands in B2C e-commerce are just now waking up to the B2B market.

Even so, they face strong headwinds in the B2B space because of the unique challenges faced by B2B companies. Overall, these two experts underline the need for B2B-first thinking and features.

Listen and learn:
  • The value of direct-to-consumer (D2C) sales
  • Why some niche markets have yet to be catered to in B2B
  • The opportunities for B2B companies to grow like their B2C counterparts

B2B E‑Commerce Integrated

The Untold Perspective of IT Leaders

Listen to the voices of IT in 2022. Every two weeks you can tap into the latest trends IT leaders are talking about in B2B e‑commerce. Some of the most innovative IT leaders in the B2B space sit down for a chat with Arno Ham. Together, they spark topical conversations about what their approach to B2B solutions is, how it works, and how it can be applied to any situation.

Back to podcast homepage

Apple Podcast Logo

Spotify Logo

Google Podcast Logo

Take a walk in an IT leader’s shoes

See what thousands of IT leaders across the globe had to say about their biggest struggles with e-commerce and how it impacts the business.