Your comprehensive guide to the importance of personalization in e-commerce.
One-to-One Marketing for Web Stores
We believe customized marketing is the way to go for e-commerce. Find out more about why personalized marketing is beneficial to your B2B business in our free white paper. Or learn more about one-to-one marketing and personalized email marketing in our blogs.
The Definitive Guide to the Personalized B2B Customer Journey
Are you wondering whether B2B marketing personalization is right for your business? Our free guide takes a closer look at content personalization for B2B web stores and the benefits of one-to-one marketing for e-commerce.
From the basics to advanced tips, our blogs can help you realize your full potential through customized e-commerce marketing.
What Is Smart Content?
What is the definition of smart content, and how can your web store benefit from smart content marketing? We explain all this and more in this blog about personalized marketing for e-commerce solutions.
5 Web Content Personalization Tips
If you’re new to website personalization, it can seem intimidating. But setting up a strong personalized content strategy for your web store is easier than you might think.
A personalized environment was at the top of our list. With the My Royal Brinkman portal, customers can access personal information such as order histories, customer-specific pricing, payment methods and shipping options.
– Rob Helderman, E-Commerce Manager at Royal Brinkman
What Is Email Personalization?
Improve your click-through rates and conversion rates with email personalization. In this blog we list a number of key email personalization stats, and provide email customization best practices..
Abandoned Cart Email Best Practices
The average cart abandonment rate for web stores is shockingly high. Find out how you can win back these potentially lost sales by optimizing your abandoned cart email timing and conversion rates.