Robust out-of-the-box features shorten time to value
While the dental product distributor evaluated other e-commerce platforms, most solutions on the market could only meet either their B2B or B2C requirements. Shopify was a good solution for B2C sales but couldn’t support the growth potential on the B2B side.
The company decided to implement Sana’s BC Cloud, an ERP-integrated e-commerce solution that streamlines the ordering process while delivering an outstanding shopping experience to both B2B and B2C customers. The deployment took about six months and went smoothly.
The user-friendly interface and improved purchasing experience made it easy for customers to place their orders online. Without needing to handle a large volume of inbound sales, the sales team had more time to pursue outbound leads and grow its pipeline. Meanwhile, sales reps could take on a proactive and consultative role to build customer relationships instead of spending their time keying in orders and handling transactions.
Sana’s advanced out-of-the-box functionalities meant that the company didn’t have to spend time and money developing custom features. The entire implementation process was more affordable than anticipated. The company also received the support and partnership needed for long-term growth.