The Upgrade That Took Parts & Accessories 
to 67% Online

Moto Direct's original move from Magento to Sana Commerce changed the business. Faster implementation, lower cost of ownership, a platform built for B2B. That part of the story hasn't changed.

What changed is the business itself. Moto Direct was growing into something bigger: three brands, one company. Merging Moto Direct, RaceFX, and Hi Level into a single business and a single point of contact for customers, meant bringing together three systems, three teams with different requirements, and three legal entities. At the same time, they needed a more scalable solution to meet the demands of their growing business.

“It was driven by two factors, as a business we felt that our legacy webstore had begun to lag behind our competition, whilst we could have spent more on customization, this offered limited ROI. Secondly, we were merging three teams, systems and legal entities into a single UK business – after reviewing our options, Sana offered what we felt was the best overall ecom platform, so we made the decision to upgrade as a platform for future growth.”
— Sean Hefferin, Project Manager, Moto Direct

 

Moto Direct has been a Sana customer since 2018. That's not a small detail, it's the reason this project worked the way it did. When you've been through multiple rounds of growth with a partner, you're not starting from zero every time something changes. You're building on a relationship that already understands how your business works.

“Both Moto Direct and Sana have grown significantly since we began working together in 2018. The relationship is more complex, with more people involved, but our confidence in Sana is as high as ever.”
— Terry Birtles, Managing Director, Moto Direct

That same pattern shows up in how Moto Direct's own customers behave. The ones buying Parts & Accessories most often aren't necessarily the biggest accounts, they're the ones who've had time to see the platform hold up: pricing that's actually correct, stock levels they can rely on, fitment details that save them a phone call. Trust in a web store gets built the same way trust in any partner does, through consistency over time. 

“The strongest online adoption has come from customers buying parts and accessories more frequently. What's made the difference for them is confidence – having accurate pricing and stock, clear fitment data, and a fast, usable front end that removes the need to call or double-check orders.”
— Terry Birtles, Managing Director, Moto Direct
 

Moto Direct is aiming for 80% of orders online by the end of 2027. It's an ambitious number, backed by a real plan: the same team doing more of the work that actually grows the business, and less of the work that doesn't. More online orders means fewer hours spent processing the orders that are already coming in, and more time going toward customer development, upsell, and technical support. 

“The Moto Direct Team is simply the best team in the industry, pushing every day to grow the business, but we are a relatively small team. Increasing online orders means with the same team we can increase productivity, and focus on customer development, upsell and technical support – not simply taking orders.”
— Terry Birtles, Managing Director, Moto Direct

Looking beyond 2026, discussions will start about upgrading from Microsoft Dynamics NAV 2017. With Sana already in place, and supporting all Microsoft and SAP's newest ERP systems, Moto Direct expects that transition to be a lot more straightforward than starting from scratch.