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As Moto Direct was experiencing rapid growth, its existing B2B e-commerce website — which was both outdated and lagging behind its competitors — was holding the business back. The company needed a new B2B web store to integrate with its Microsoft Dynamics NAV ERP system, which was due to launch at the same time. The company’s goal was to:
This was one of the biggest projects undertaken by the company. Initially, it chose Magento as its e-commerce solution partner.
With no prior experience in this type of project, Moto Direct underestimated the complexity of the Magento web store implementation. The project quickly fell behind schedule and over budget, and received poor feedback from internal stakeholders. This, in turn, significantly delayed the launch of the new ERP system — a huge investment for the company.
When implementing Magento, the main issues faced by Moto Direct included:
Although the team could likely have made the Magento platform work for them eventually, the necessary ongoing integration costs and poor functionality meant that it did not make sense to continue with the implementation. Moto Direct also recognized that continuing with Magento would lead to a web store that would not have delivered the excellent customer experience the company prides itself on. Despite having already invested a lot of time and money, Moto Direct made the difficult decision to find a new provider, and switched to Sana Commerce.
Having chosen Sana Commerce as its e-commerce platform, Moto Direct experienced the following benefits:
Read more about the benefits of ERP integration in our white paper.
Having that out-of-the-box integration, where we didn’t need to replicate all our business processes on the website, was a huge time saver for Moto Direct. We love the Sana product because it’s really hands off. We don’t need to worry about the day-to-day management of data and other such tedious tasks.
Sean Hefferin | Supply Chain Manager at Moto Direct
Moto Direct’s Sana Commerce web store helped the company meet all its initial goals, and has received positive feedback from its customers. It also delivered the following results:
Whenever I work with Sana, I’m consistently blown away. Every single person I speak to is helpful, friendly and goes out of their way to work for Moto Direct. I think it’s a huge part of why our project has been so successful. […] I would 100% recommend Sana Commerce to other companies considering Magento, so they can avoid repeating our mistakes.
Century Martial Arts
Century Martial Arts’ Sana web store was implemented in 90 days and now drives over 40% of their B2B wholesale business.
Powered by SAP Business One, Hummert International’s Sana web store resulted in 25% more new business in just 1 month.
Alko Distributors wanted to engage customers they couldn’t reach with brick-and-mortars.