Why B2B E-Commerce?
All professional buyers have the same goal: finding the best solution for their needs at the best possible price.
B2B e-commerce helps professional buyers navigate a complex buyer’s journey. The products tend to be complex, and they’re usually ordered in large quantities. B2B buyers are also used to having customer-specific agreements with suppliers to get the best possible price. To top it off, managers often need to sign off on orders placed by other colleagues before they’re approved.
This might sound daunting to set up. However, many B2B companies already have all the data and processes they need for this process stored right in their ERP. Learn more about how to set up a powerful, user-friendly web store through e-commerce integration here.
Beat the Competition With Consumer-Proof Web Stores
B2C and B2B web stores are different — but the differences are fading. The ongoing consumerization of B2B e-commerce means that professional buyer expectations are aligning ever more closely with those of consumers.
What does this mean for B2B companies?
Use B2C E-Commerce Best Practices
- Have attractive web design
- Be easy to navigate
- Have strong search features
- Work perfectly on mobile devices (responsive)
- Offer strong SEO capabilities
And B2B Web Store Must-Haves
- Reflect complex pricing rules
- Facilitate pre-payments
- Support multiple customer roles and authorization levels
- Offer real-time insight into inventory data
- Provide request for quote (RFQ) functionality
B2B or B2C: Which E-Commerce Solution Do I Need?
Get the data you need to determine how to best help your clients in your free white paper.
Why B2B E-Commerce Is Essential for Your Clients
Selling around the clock, minimizing admin and freeing up sales representatives’ precious time. There are many ways that B2B e-commerce benefits your organization.
It doesn’t stop there, though, because as much as B2B e-commerce will help your organization, it offers even greater benefits to your clients.
Order Management System
From the moment a customer clicks on your web store to place an order, you face challenges in getting that order to their doorstep. This includes aligning inventory, tracking fulfillment and managing complex shipping structures.
An integrated B2B e-commerce platform enables you to efficiently manage your orders in one system by processing orders directly in your ERP.
The result? Faster fulfillment, greater efficiency and optimized spend on managing your internal operations.
Product Information Management
Your client’s goal is to get the right product for the job at the right price.
Clear images and detailed product descriptions should answer their questions. Fast page load speeds make it easy for them work as quickly as they like. And rock-solid security means they can shop online worry-free.
With ERP-driven, integrated B2B e-commerce, you can ensure up-to-date product information, eliminate duplicate data, and as a result drastically reduce technical and operational costs.
24/7 Self-Service Portal
By granting your clients access to a B2B e-commerce platform, you’re giving them more control over their most precious resource: time.
Your B2B web store is open 24 hours a day, 7 days a week, 365 days a year. Clients can place orders at their convenience without relying on the availability of your sales representatives.
But above all: it reduces the repetitive calls to your sales agents giving them time to focus on key accounts.
Comprehensive Product and Pricing Information
A B2B web store lets you answer (prospective) client questions, even before they’re asked. Why?
Because it’s the perfect way to share information about your products and prices in real-time.
An integrated B2B e-commerce platform ensures that your web store visitors can always see up-to-date information and real-time inventory levels as they are registered in your ERP system (and with minimal effort on your part).
“We chose Sana’s e-commerce solution because of the integration with our ERP. Integrated solutions are way easier easy to manage than interfaced solutions and therefore really boost your efficiency.”
– Karel Jutte | Global Application Portfolio Manager at Fagron
Sana Commerce: The Integrated E-Commerce Solution for B2B
Want to get started with B2B e-commerce? Or do you want to improve your current online sales channels for professional buyers?
Sana Commerce is the integrated e-commerce solution made with the B2B buyer in mind. Our software integrates seamlessly with SAP and Microsoft Dynamics, making your ERP system the engine of your web store.
Dive Deeper: the Definition of B2B E-Commerce
We’ve only just scratched the surface of what a B2B web store is and can be. We haven’t even touched upon:
- How do B2B web stores work with PIM systems?
- Do you need a B2B web store if you’ve already implemented EDI?
- What KPIs let you know whether your web store is performing well?
Want to know everything about the definition of B2B e-commerce?
B2B E-Commerce Examples
Labelmaster Improves Business Processes and Data Management
Labelmaster uses its web store to master data management and improve order processing. Read their story to find out how they implemented these changes using a single source of truth and an integrated e-commerce solution.
Basiq Dental Easily Launches Multiple Web Stores
Basiq Dental experienced how easy it can be to launch multiple international web stores, even with large assortments. Today, their web store helps them offer great customer service and it has a look and feel that helps them stand out in their industry.
FACE Goes Online Without an IT Department
FACE wanted to get started with online sales but didn’t have an in-house IT department. Download the case to find out how they still managed to launch a web store that was easy to operate and able to support customer-specific pricing.