Why B2B E-Commerce?
All professional buyers have the same goal: finding the best solution for their needs at the best possible price.
B2B e-commerce helps professional buyers navigate a complex buyer’s journey. The products tend to be complex, and they’re usually ordered in large quantities. B2B buyers are also used to having customer-specific agreements with suppliers to get the best possible price. To top it off, managers often need to sign off on orders placed by other colleagues before they’re approved.
This might sound daunting to set up. However, many B2B companies already have all the data and processes they need for this process stored right in their ERP. Learn more about how to set up a powerful, user-friendly web store through e-commerce integration here.
Beat the Competition With Consumer-Proof Web Stores
B2C and B2B web stores are different — but the differences are fading. The ongoing consumerization of B2B e-commerce means that professional buyer expectations are aligning ever more closely with those of consumers.
What does this mean for B2B companies?
Use B2C E-Commerce Best Practices
- Have attractive web design
- Be easy to navigate
- Have strong search features
- Work perfectly on mobile devices (responsive)
- Offer strong SEO capabilities
And B2B Web Store Must-Haves
- Reflect complex pricing rules
- Facilitate pre-payments
- Support multiple customer roles and authorization levels
- Offer real-time insight into inventory data
- Provide request for quote (RFQ) functionality
B2B or B2C: Which E-Commerce Solution Do I Need?
Get the data you need to determine how to best help your clients in your free white paper.
Why B2B E-Commerce Is Essential for Your Clients
Selling around the clock, minimizing admin and freeing up sales representatives’ precious time. There are many ways that B2B e-commerce benefits your organization.
It doesn’t stop there, though, because as much as B2B e-commerce will help your organization, it offers even greater benefits to your clients.
Superior Order Processing
Do you remember the last time one of your online orders wasn’t processed perfectly? Maybe you received the wrong item, were overcharged, or your delivery arrived too late.
An integrated B2B web has direct connection with your ERP system. This lowers the human labor required to get an order to your client’s doorstep — and therefore lowers the risk of human error.
Delightful Customer Experience
Your client’s goal is to get the right product for the job at the right price. Achieving this goal shouldn’t be an uphill battle.
The right B2B web store can remove the obstacles from your client’s path to purchase. Clear images and detailed product descriptions should answer their questions. Fast page load speeds make it easy for them work as quickly as they like. And rock-solid security means they can shop online worry free.
By granting your clients access to a B2B web store, you’re giving them more control over their most precious resource: time.
Your B2B web store is open 24 hours a day, 7 days a week, 365 days a year. Clients can place orders at their convenience without relying on the availability of your sales representatives. Whether they’re early birds, burning the midnight oil, or in a different time zone: it’s always business time.
Comprehensive Product and Pricing Information
A B2B web store lets you answer (prospective) client questions, even before they’re asked. Why? Because it’s the perfect way to share information about your products and prices.
This is doubly true if you integrate your B2B e-commerce platform with your ERP system. This ensures that web store visitors can always see up-to-date information as it’s registered in your ERP system, and with minimal effort on your part.
“We chose Sana’s e-commerce solution because of the integration with our ERP. Integrated solutions are way easier easy to manage than interfaced solutions and therefore really boost your efficiency.”
– Karel Jutte | Global Application Portfolio Manager at Fagron
The Integrated E-Commerce Solution for B2B
Want to get started with B2B e-commerce? Or do you know that you can improve your current online sales channels for professional buyers?
Sana Commerce is the integrated e-commerce solution made with the B2B buyer in mind. Our software integrates seamlessly with SAP and Microsoft Dynamics, making your ERP system the engine of your web store.
With Sana Commerce, you can be more than just a supplier.
Dive Deeper: the Definition of B2B E-Commerce
We’ve only just scratched the surface of what a B2B web store is and can be. We haven’t even touched upon:
- How do B2B web stores work with PIM systems?
- Do you need a B2B web store if you’ve already implemented EDI?
- What KPIs let you know whether your web store is performing well?
Want to know everything about the definition of B2B e-commerce?